Persuasive e-commerce

Educating about Applied Psychology, User Data & Continuous Business Growth

See my next conference More info about Guido

Great meeting you!

I'm a psychologist working in E-commerce as Chief Psychology Officer at European E-commerce multinational Euroflorist, implementing and embedding lean/agile optimization processes. I'm also VP Western Europe at the Meet Magento Association and founded Dutchento.

I do a lot with human behavior, data, A/B testing and cross-cultural things. I share my experiences with marketeers, students, consumers, developers and merchants by telling about online psychology and how to get to continuous business growth. I speak at conferences around the world sharing my experience with and learning a lot while doing so.


In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send your details to and we'll get your event into my schedule!


  • Learn about Persuasive E-commerce by checking out the dedicated Persuasive E-commerce page.
  • Watch presentation recordings, as well as other video material on YouTube .
  • Check out other presentation slidedecks at Slideshare .
  • See the Events page to see where I'm speaking next!

Let's connect!

Check my social media profiles and reach out to me!