What is Magento?

Magento is an (open source) e-commerce platform. Launched in 2008, it quickly gained a large following of merchants and developers. In October 2015, around 30% of the webshops in the Alexa top 1 million run a version of Magento, which makes it the most implemented and widespread shopping platform worldwide.
One of the strongest points of Magento is its vibrant community contributing to the software, building extensions, writing documentation, supporting merchants and organzing events.

Learn more about the Magento Community Edition.

How and why I started with Magento

When in college (studying psychology) I was already working with open source and CMS systems for several years and organized several events, workshops and online communities. In the summer of 2008, I got word of this new cool open source e-commerce platform that was lightyears ahead of it's competition (osCommerce). At the time, Meeting Magento was a look into the future of E-commerce.

I started working with the system, helped merchants get up-and-running, started a local community website (dutchento.org, see below) and started training people. After half a year I met with the founders of Magento (Roy Rubin and Yoav Kutner) got them to The Netherlands, introduced them to the Dutch community and vice versa. The rest is pretty much history :).

Photo: Me and Magento co-founder Roy Rubin in early 2009. We go waaay back.

Some of the things I currently do with Magento:

Meet Magento Association

Founded in 2015, the MMA functions as an umbrella organization for companies working with Magento like implementation companies, industry partners, merchants, developers etc.. It functions as a kind of community board towards Magento. The non-profit facilitates and supports organizers of local Meet Magento events, builds localized Magento editions and offers a partner program. In 2016, it will organize the first Meet Magento World event, a 3-day, fully online Magento event.


Meet Magento World Conference

In spring 2016 I got the idea for a fully online conference from another event I participated in. I discussed it within the Meet Magento Association, we started organizing, already got some great speakers and we are well on our way to become the biggest Meet Magento event ever held.


Dutchento & Local Meet Magento events

Much like the international Meet Magento Association, Dutchento (founded in 2008) is an umbrella organization that facilitates and organizes things around Magento but on a local level in The Netherlands. We have an online portal, help new merchants find local partners, facilitate community members to organize MUG (Magento User Group) meetups in their area and organize the annual Meet Magento event of which we will do our 9th edition in 2017.

dutchento.org | meet-magento.nl