The Psychology of E-commerce

Being a psychologist, I come across numerous insights into the behavior of humans found in (web)design, neuroscience & usability research and many other sources. Some familiar sources of inspiration are the works of Robert Cialdini (@robertcialdini) and Dan Ariely (@danariely), the Mental Notes Carddeck from Stephen Anderson (@stephenanderson) and the Wheel of Persuasion from Bart Schutz (@Barts).

Here is my place to share these insights with you, and my suggestions on how to apply these theories on e-commerce websites.

“Psychology E-commerce Tips” overview
Here is an overview of the tips so far (in alphabetical order):