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Привіт

, I'm Guido

Cognitive Psychologist
Customer experience optimization specialist
Magento Association board member
Magento Master 2019
International Speaker
AWARD WINNING Podcast host

I'm a psychologist focussed on E-commerce.

I build teams at innovative businesses that turn user data and insights into
customer succes and continuous business growth.

I speak around the world sharing my experience.

Book me for your event
Spryker

As of October 2021 I'm the Global Business & Technology Evangelist
for the digital commerce visionairy Spryker.

I help global brands with customer experience optimization. I teach and coach teams improving their digital optimization processes and how to achieve continuous business growth.

Spryker
With e-commerce experience since 2008 and an extensive worldwide network, I help companies make the right business decisions and to select the best solution providers and industry partners.
University
I studied Applied Cognitive Psychology at the Utrecht University. I combine knowledge of Human Factors with the latest online research to improve online communication & conversions.
Community
I’ve successfully built 3 large global communities and now help companies build customer communities. I love sharing my experience to help others build their business or community.

Companies I worked with

Euroflorist
Bol.com
Heineken
Helly Hansen
Sanoma
eBay
ANWB
KPN
Randstad
SaraLee
Favorite Gifts
ING

SKILLS

Chart

Conversion optimization

I help you set up, run your experiments, analyse the data and get statistically correct results and insights about your customers.

Presentations

Presentations

Need some inspiration? Hire me to present at your seminar to your customers or to give a workshop for your employees.

Expert

Expert reviews

I’ll give you my ideas and actionable tips on how to improve your online business and get higher conversion rates.

Training

Trainings & workshops

I can help you form a ‘customer intelligence team’ and embed a continuous optimization strategy within your organization.

Lunch

Lunch?

If you have an interesting case or idea, reach out, invite me to lunch, let's exchange thoughts. Most days I’m close to Amsterdam!

Question

Questions?

Contact me and we can have a look at what I can do for your business.

SIDE PROJECT

Besides my day job I have some other initiatives I'm working on.

CRO.CAFE

CRO.CAFE

Dutch Podcast I started in 2019 to promote knowledge sharing between CRO professionals in The Netherlands. The podcast is now in 3 languages (English, Dutch and Spanish) I publish weekly interviews with digital marketing professionals, do livestreams from relevant events and organise a quarterly unconference.

cro.cafe
Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!