Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
Magento today announced the formation of the new Magento Association.
In rapid changing online environments, continues business experimentation is a great way of constantly learning what works and what doesn’t. But then the question might arise: how far do you go? What do you test? And is it sometimes ok NOT to test something?
So around a year ago, a friend of mine was looking for a house to buy somewhere around Amsterdam. Something that turned into a great hobby of his, sometimes spending hours (and hours) on housing websites. During one of these searches he found a single street with 6 houses for sale. So he told me: “That is not a good sign, there is probably something wrong with that neighborhood.”
On October 24th, I gave a session at Nomad Mage about using psychology and data to make the decisions to improve your webshop.
Welcome to the second part of our Women in Tech podcast. In the first part Guido spoke with Allesandro Ronchi and in this second part he sat down with 5 women attending the Dutch Magento Unconference to continue our conversation about diversity in Tech and specifically in the Magento community.
Question: what are the different possible outcomes of A/B test experiments and what do you do depending on each of those scenarios?
How would you design the experiment itself? What would you define as a good testing process / culture? What are the key metrics you’d pay attention to? How will you define success?
David Manners - originally from the UK - now works as Senior Software Architect at Magento solution partner Sitewards in Frankfurt, Germany.
Last week I traveled to Shenzhen China to attend and speak at the first ever Meet Magento event in the country. Here I share some (random) notes/learnings from that trip.
During our Unconference in August (in Utrecht, The Netherlands) Sander and Guido had the pleasure to interview Sherrie Rohde about her work at Magento and what we can expect from her and her team in the coming year!
In this episode Guido talks to Alessandro Ronchi from Italy (Bitbull) about diversity in our Magento community.
At our Dutch Magento Unconference Guido spoke with Ben Marks about his work at Magento, travelling around the world and why The Netherlands is the best place ever.
Evaluation of our experiment with Sentient Ascend.
How to go from “4% conversion uplift” to “€636K — €854K extra profit this year”. Example calculation sheet included!
During Amsterdam’s Growth Marketing Conference we had a talk by Guido Jansen about Conversion Rate Optimisation & Multivariate Testing through AI. Guido talks about the significant advantage AI can provide marketers in conversion rate optimisation & multivariate testing.
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I'm a cognitive psychologist focussed on E-commerce in general and the Spryker platform specifically.
I build teams that turn user data & insights into continuous business growth.
I speak around the world sharing my experience.
Want to stay updated with my insights on E-commerce trends, online experiments, community building, and more? Follow me on LinkedIn and join the conversation.
More about Guido
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I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!
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