Latest Blogposts

Latest blog posts by Guido

Possible experiment outcomes

Question: what are the different possible outcomes of A/B test experiments and what do you do depending on each of those scenarios?

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Questions on Experimentation

How would you design the experiment itself? What would you define as a good testing process / culture? What are the key metrics you’d pay attention to? How will you define success?

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Interview: David Manners joins Magento’s Community Engineering Team

David Manners - originally from the UK - now works as Senior Software Architect at Magento solution partner Sitewards in Frankfurt, Germany.

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Learnings from Shenzhen

Last week I traveled to Shenzhen China to attend and speak at the first ever Meet Magento event in the country. Here I share some (random) notes/learnings from that trip.

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Interview: Sherrie Rohde (Magento Inc.)

During our Unconference in August (in Utrecht, The Netherlands) Sander and Guido had the pleasure to interview Sherrie Rohde about her work at Magento and what we can expect from her and her team in the coming year!

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Women in Tech, Part 1: Alessandro Ronchi

In this episode Guido talks to Alessandro Ronchi from Italy (Bitbull) about diversity in our Magento community.

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For the anthropodologists: Interview with Ben Marks (Magento Inc.)

At our Dutch Magento Unconference Guido spoke with Ben Marks about his work at Magento, travelling around the world and why The Netherlands is the best place ever.

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Artificial Intelligence/ Machine learning for E-commerce optimization

‍Evaluation of our experiment with Sentient Ascend.

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Proving the monetary value of A/B testing

How to go from “4% conversion uplift” to “€636K — €854K extra profit this year”. Example calculation sheet included!

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Conversion Rate Optimisation & Multivariate Testing through AI by Guido Jansen

During Amsterdam’s Growth Marketing Conference we had a talk by Guido Jansen about Conversion Rate Optimisation & Multivariate Testing through AI. Guido talks about the significant advantage AI can provide marketers in conversion rate optimisation & multivariate testing.

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Danielle Mundle and Guido Jansen talk about our last MUG

Listen to Danielle and Guido while during their short recap of the Magento User Group in Rotterdam. Danielle came all the way from the USA to talk about UX design for your webshop and Guido hosted a session about A/B testing.

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Guido Jansen at Pan European StrategyForum Retail 2017, Denmark

Guido Jansen the Chief Psychology Officer & Interim Manager E-commerce Team of Euroflorist Europe shares his thoughts on the following topics: -In a nutshell, what was your presentation about today? -What will be the role of Artificial Intelligence in retail now and in the future? -How do you differentiate yourself from other companies?

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Aftermovie Meet Magento 2017 Netherlands

So proud of the 9th edition of the event I kickstarted in The Netherlands in 2009!

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You know you want to be a Magento Master

Guido Jansen will tell you all about how to become a Magento Master by asking the real experts whats what.

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The CRO Process

The CRO Process

February 2017

Every year, the (Dutch) Shopping Tomorrow initiative brings together a large group subject matter experts (450 this year) to tackle specific busnisess challenges about — you guessed it — how consumers are shopping in the near future (tackling both online and offline).

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I'm a cognitive psychologist working as a UX/CRO consultant and team manager. I teach and coach our worldwide digital marketing teams on the optimization processes of their digital user interfaces.

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