Cognitive Biases

Workshop instructions

  1. Pick a (product) page to optimize;
  2. Select a cognitive bias below;
  3. Optimize page accordingly: write down bias + your optimization
  4. Present your top 3 optimizations to the group by explaining the bias + your optimization.
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Priming

Problem category:
Other

Subtle visual or verbal suggestions help us recall specific information, influencing how we respond.

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other

Reputation

Problem category:
Other

We care more deeply about personal behaviors when they may affect how peers or the public perceive us.

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other

Commitment & Consistency

Problem category:
Other

We desire to act in a manner consistent with our stated beliefs and prior actions.

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other

Visual Imagery

Problem category:
Other

Vision trumps all other senses and is the most direct way to perception.

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fast

Scarcity

Problem category:
Need to act fast

We infer value in something that has limited availability or is promoted as being scarce.

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other

Grouping / Uniform Connectedness

Problem category:
Other

Elements that are connected by uniform visual properties are perceived as being more related than elements that are not connected.

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...to get another random selection of 6 cognitive biases
Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!