Cognitive Biases

Workshop instructions

  1. Pick a (product) page to optimize;
  2. Select a cognitive bias below;
  3. Optimize page accordingly: write down bias + your optimization
  4. Present your top 3 optimizations to the group by explaining the bias + your optimization.
Filter on customer challenge:
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other

Surprise

Problem category:
Other

Our brains are aroused by new and unexpected discoveries (within our normal routines).

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fast

Duration Effects

Problem category:
Need to act fast

Perception of time is subjective.

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other

Gifting

Problem category:
Other

We feel the need to reciprocate when we receive a gift.

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other

Self-Expression

Problem category:
Other

People seek opportunities to express their personality, feelings or ideas.

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other

Delighters

Problem category:
Other

We remember and respond favorably to small, unexpected and playful pleasures.

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other

Limited Duration

Problem category:
Other

Given a choice between action and inaction, a limited time to respond increases the likelihood that people will participate.

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...to get another random selection of 6 cognitive biases
Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!