Cognitive Biases

Workshop instructions

  1. Pick a (product) page to optimize;
  2. Select a cognitive bias below;
  3. Optimize page accordingly: write down bias + your optimization
  4. Present your top 3 optimizations to the group by explaining the bias + your optimization.
Filter on customer challenge:
All
other

Gifting

Problem category:
Other

We feel the need to reciprocate when we receive a gift.

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other

Grouping / Uniform Connectedness

Problem category:
Other

Elements that are connected by uniform visual properties are perceived as being more related than elements that are not connected.

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fast

Status Quo Bias

Problem category:
Need to act fast

We tend not to change an established behavior (unless the incentive to change is compelling).

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other

Serial Position Effect

Problem category:
Other

We have much better recall of the first and last items within a list.

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meaning

Curiosity

Problem category:
Not enough meaning

When teased with a small bit of interesting information, people will want to know more!

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meaning

Familiarity Bias

Problem category:
Not enough meaning

We tend to develop a preference for things merely because we are familiar with them.

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...to get another random selection of 6 cognitive biases
Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!