Cognitive Biases

Workshop instructions

  1. Pick a (product) page to optimize;
  2. Select a cognitive bias below;
  3. Optimize page accordingly: write down bias + your optimization
  4. Present your top 3 optimizations to the group by explaining the bias + your optimization.
Filter on customer challenge:
All
meaning

Social Proof

Problem category:
Not enough meaning

We tend to follow the patterns of similar others in new or unfamiliar situations.

More ▼
info

Contrast

Problem category:
Too much information

When scanning new visual information, we are unconsciously drawn to things that stand out against their surroundings.

More ▼
meaning

Value Attribution

Problem category:
Not enough meaning

We value things when they cost more.

More ▼
meaning

Curiosity

Problem category:
Not enough meaning

When teased with a small bit of interesting information, people will want to know more!

More ▼
other

Variable Rewards

Problem category:
Other

“Random“ rewards make powerful motivators; they seem scarce and unpredictable (and they’re less likely to conflict with intrinsic motivation).

More ▼
info

Chunking

Problem category:
Too much information

Information grouped into familiar, manageable units is more easily understood and recalled.

More ▼
Refresh the page...
...to get another random selection of 6 cognitive biases
Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!