Cognitive Biases

Workshop instructions

  1. Pick a (product) page to optimize;
  2. Select a cognitive bias below;
  3. Optimize page accordingly: write down bias + your optimization
  4. Present your top 3 optimizations to the group by explaining the bias + your optimization.
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info

Limited Choice

Problem category:
Too much information

We’re more likely to make a choice when there are fewer options.

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fast

Recognition over Recall

Problem category:
Need to act fast

It's easier to recognize things we have previously experienced than it is to recall them from memory.

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info

Contrast

Problem category:
Too much information

When scanning new visual information, we are unconsciously drawn to things that stand out against their surroundings.

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info

Chunking

Problem category:
Too much information

Information grouped into familiar, manageable units is more easily understood and recalled.

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other

Priming

Problem category:
Other

Subtle visual or verbal suggestions help us recall specific information, influencing how we respond.

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meaning

Aesthetic-Usability Effect

Problem category:
Not enough meaning

Aesthetically pleasing designs are often perceived as being easier to use.

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...to get another random selection of 6 cognitive biases
Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!