Cognitive Biases

Workshop instructions

  1. Pick a (product) page to optimize;
  2. Select a cognitive bias below;
  3. Optimize page accordingly: write down bias + your optimization
  4. Present your top 3 optimizations to the group by explaining the bias + your optimization.
Filter on customer challenge:
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other

Feedback Loops

Problem category:
Other

We are engaged by situations in which we see our actions modify subsequent results.

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meaning

Aesthetic-Usability Effect

Problem category:
Not enough meaning

Aesthetically pleasing designs are often perceived as being easier to use.

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meaning

Value Attribution

Problem category:
Not enough meaning

We value things when they cost more.

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info

Framing

Problem category:
Too much information

The way in which issues and data are stated can alter our judgement and affect decisions.

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other

Visual Imagery

Problem category:
Other

Vision trumps all other senses and is the most direct way to perception.

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fast

Recognition over Recall

Problem category:
Need to act fast

It's easier to recognize things we have previously experienced than it is to recall them from memory.

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...to get another random selection of 6 cognitive biases
Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!