Cognitive Biases

Workshop instructions

  1. Pick a (product) page to optimize;
  2. Select a cognitive bias below;
  3. Optimize page accordingly: write down bias + your optimization
  4. Present your top 3 optimizations to the group by explaining the bias + your optimization.
Filter on customer challenge:
All
meaning

Value Attribution

Problem category:
Not enough meaning

We value things when they cost more.

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meaning

Aesthetic-Usability Effect

Problem category:
Not enough meaning

Aesthetically pleasing designs are often perceived as being easier to use.

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other

Limited Duration

Problem category:
Other

Given a choice between action and inaction, a limited time to respond increases the likelihood that people will participate.

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other

Reputation

Problem category:
Other

We care more deeply about personal behaviors when they may affect how peers or the public perceive us.

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other

Surprise

Problem category:
Other

Our brains are aroused by new and unexpected discoveries (within our normal routines).

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remember

Peak-End Rule

Problem category:
What to remember?

We judge our past experiences almost entirely by their peaks (pleasant and unpleasant) and how they ended.

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...to get another random selection of 6 cognitive biases
Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!