Magento is an (open source) e-commerce platform. Launched in 2008, it quickly gained a large following of merchants and developers. Numbers from show that over 180K webshops worldwide actively use Magento s their platform. This makes it one of the most implemented and widespread shopping platforms worldwide. One of the strongest points of Magento is its vibrant community contributing to the software, building extensions, writing documentation, supporting merchants and organizing events.

Learn more about Magento.

How and why I got involved with Magento

While at university (studying psychology) I started working with open source and CMS systems. During that time I also organized my first events. In the summer of 2008, I heard of this new cool open source e-commerce platform that was lightyears ahead of it's competition. At the time, Meet Magento was a look into the future of E-commerce.

I started working with the system, helped merchants get up-and-running, started a local community website (, see below) and started training people. After half a year I met with the founders of Magento (Roy Rubin and Yoav Kutner) and got them to The Netherlands, introduced them to the Dutch community and vice versa. The rest is pretty much history :).

Photo: Me and Magento co-founder and then CEO Roy Rubin in early 2009. We go waaay back.

Magento Master 2019

The Magento Masters program empowers our most engaged contributors to help others learn more about the Magento platform and to succeed in our ecosystem. Magento Masters are individuals who are selected for their contributions and involvement in the community.

I was one of the 20 community members selected for this honor in 2019!

Dutchento & Local Meet Magento events

In 2008 I founded Dutchento as an umbrella organization that facilitates and brings together specialists and companies around Magento in The Netherlands. We have an online portal, help new merchants find local partners, facilitate Magento User Groups. Most importantly we organize the community event of The Netherlands since 2009: Meet Magento NL. 2019 marked our 11th edition! |

Magento Association Board Director

The international non-profit Magento Association functions as an umbrella organization for community initiatives and aims to advance and empower the global community and commerce ecosystem through open collaboration, education and thought leadership. I was part of the founding task force in 2018 and I'm currently one of the 9 directors of the board.

Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!