Persuasive E-commerce

As a psychologist working in e-commerce I continuously develop new insights based on human behavior in the areas of (web)design, neuroscience & usability research. This is where I share my tips and suggestions with you on how to apply these theories online.

Affect Heuristic

August 2010

Authority figure

August 2010

Autonomy

September 2010

Bandwagon effect

October 2010

Chunking

November 2010

Contrast

September 2010

Curiosity

November 2010

Framing effect

September 2010

Interloper effect

October 2010

Limit choices

August 2010

Loss aversion

October 2010

Make it fun!

January 2011

Need for Assurance

January 2011

Ownership Bias

September 2010

Positive mimicry

August 2010

Product series

November 2010

Reciprocity

August 2010

Recognition

September 2010

Recurring events

August 2010

Reminders

September 2010

Scarcity

September 2010

Sensory Appeal

October 2010

Social Proof

September 2010

Social Status

August 2010

Status Quo

October 2010

Tell a Story

September 2010

Time is relative

September 2010

Visualisation

October 2010
More blog articles

Want more?

Some other familiar sources of inspiration are the works of Robert Cialdini (@robertcialdini), Dan Ariely (@danariely), the Mental Notes Carddeck from Stephen Anderson (@stephenanderson) and the Wheel of Persuasion from my former colleague Bart Schutz (@Barts).

Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!