As a psychologist working in e-commerce I continuously develop new insights based on human behavior in the areas of (web)design, neuroscience & usability research. This is where I share my tips and suggestions with you on how to apply these theories online.
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Aesthetic-Usability Effect
August 2010
Affect Heuristic
August 2010
Anchoring and Adjustment
August 2010
Authority figure
August 2010
Autonomy
September 2010
Availability cascade
November 2012
Bandwagon effect
October 2010
Chunking
November 2010
Conceptual Metaphor
August 2010
Contrast
September 2010
Country of Origin-effect
October 2013
Curiosity
November 2010
Framing effect
September 2010
How Color Persuasion Works
November 2011
Hyperbolic discounting
November 2010
Immediate Feedback
August 2010
Interloper effect
October 2010
Limit choices
August 2010
Limited Access (Private Sales)
August 2010
Loss aversion
October 2010
Make it fun!
January 2011
Mere exposure effect
October 2010
Need for Assurance
January 2011
Ownership Bias
September 2010
Positive mimicry
August 2010
Product series
November 2010
Reciprocity
August 2010
Recognition
September 2010
Recurring events
August 2010
Reminders
September 2010
Scarcity
September 2010
Sensory Appeal
October 2010
Social Proof
September 2010
Social Status
August 2010
Status Quo
October 2010
Subliminal Stimulation
September 2010
Tell a Story
September 2010
Time is relative
September 2010
Value Attribution
August 2010
Video: Online Persuasion @ Meet Magento Germany
October 2013
Visualisation
October 2010
Want more?
Some other familiar sources of inspiration are the works of Robert Cialdini (@robertcialdini), Dan Ariely (@danariely), the Mental Notes Carddeck from Stephen Anderson (@stephenanderson) and the Wheel of Persuasion from my former colleague Bart Schutz (@Barts).
