Be as you are

Written by Guido Jansen in
October 2006

Ook leuk: cabaret! Afgelopen week ben ik naar Jan Jaap van der Wals BSUR: Reprise geweest en dat was echt supergoed! Goede doelen worden aardig onderhanden genomen en ook de "Wat wil je doen? Tjah, iets met mensen lijkt me wel leuk" mentaliteit krijgt er aardig van langs. En ook enkele recente onderwerpen zoals de verkiezingen komen aan bod. Zeker en show die je even aan het nadenken krijgt.

Recent posts
Optimization hierarchy of evidence
Optimization hierarchy of evidence

A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.

[EN] Datascience can do what?
[EN] Datascience can do what?

This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) en Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that. Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands. (oorspronkelijk gepubliceerd op https://www.cro.cafe/)