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Jansen
Interview @ Conversion Hotel 2016 (www.conversionhotel.com) with Manuel Da Costa, the man behind Effective Experiments
We talk about the Conversion Hotel conference we're attending, the conversion optimization process, organizing events (http://www.meet-magento.world, https://conversionworld.co) and Effective Experiments.
Most of my content is published on LinkedIn, so make sure to follow me there!
Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.
