As a Magento Master, you are the one people turn to when they want to 'talk' Magento. You don't only need to be able to tell how Magento works, but also how it develops, what we can expect from Magento in the near future and what other companies do with Magento. In other words: know what's hot and what is not! This lesson is about getting you started with keeping up-to-date with the latest developments in the Magento country. I'd highly recommend using an RSS feed reeder (like Google Reader) to keep the news flowing to you instead of you needing to scan dozens of sites. It'll save you lot's of time.
3rd party companies
Of course there are many more Magento resources but you'll notice that most other blogs focus on technical Magento development (which is not the focus of this course). I'd also recommend looking for some feeds that are near your location, for instance a local Magento community and partner websites.
General e-commerce blogs
As a Magento Master you're not only responsible for knowing the ins and outs of Magento. You need to be aware that many people using Magento don't care about Magento and just want to sell stuff online. Besides Magento, you'll also need to be able to advice people about best practices in general e-commerce, usability, analytics, testing... You don't need to (and can't) be an expert in every field, but advising requires some interdisciplinary knowledge to give clients a complete overview (and to get one yourself). Therefore I've also got some general blogs for you that I follow, but make sure too pick the one that'll interest you the most, there are many (many!) out there.
Tasks for this week:
Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.