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Jansen
At MagentoLive Europe I was able to sit down with Gary Specter, Vice President, Global Head GTM, Commercial at Adobe, and ask him three questions live during a livestream from the event! #MLEU #ecommerce.
Most of my content is published on LinkedIn, so make sure to follow me there!
Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.
