Online Invloed

Written by Guido Jansen in
June 2020

Joris Groen is psycholoog en user experience designer, gespecialiseerd in online overtuigen. Bij booking.com houdt hij zich bezig met conversie via conversational interfaces en je kent hem wellicht nog van een vorige podcast aflevering. Joris heeft een boek geschreven samen met Bas Wouters en Bas is overtuigingsexpert en oprichter van Onlineinvloed.nl. Als enige ter wereld mag hij zich Cialdini Method Certified Trainer én BJ Fogg Certified Tiny Habits coach noemen. Het boek dat de heren hebben geschreven heet Online Invloed en daar gaan we het vandaag dan ook uitgebreid over hebben! (oorspronkelijk gepubliceerd op https://www.cro.cafe/)

Shownotes: cro.cafe/podcast/online-invloed Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl
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[EN] Datascience can do what?
[EN] Datascience can do what?

This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) en Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that. Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands. (oorspronkelijk gepubliceerd op https://www.cro.cafe/)