Why CROs should think as a Venture Capitalist

Blog

Why CROs should think as a Venture Capitalist

Written by Gui.do X Jansen,
April 2020
Written by a human, not by AI

Sean is a serial entrepreneur, venture capitalist and co-founder of GrowthX and the GrowthX Academy. He has successfully grown dozens of early-stage companies across a wide variety of products and markets. He’s now committed to working on building startup ecosystems and developing the next generation of leaders for the innovation economy. Sean and I discuss some Strategies for Navigating Through Tough Times and talk about how CROs like you and me can deal with companies asking us to optimize when there isn’t even a product/market fit. (oorspronkelijk gepubliceerd op https://www.cro.cafe/)

Shownotes: www.cro.cafe/podcast/why-cros-should-think-as-a-venture-capitalist Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com

More like this? Follow me on LinkedIn!

Most of my content is published on LinkedIn, so make sure to follow me there!

Follow me on

Recent posts

Often Confused Commerce Terms
 Often Confused Commerce Terms

Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.

Optimization hierarchy of evidence
Optimization hierarchy of evidence

A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.