Social Proof

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Social Proof

Written by Gui.do X Jansen,
September 2010
Written by a human, not by AI

Theory:

Showing how other are using your product proves it's added value. 

Application:

When you show reviews, ratings, testimonials or other forms of feedback from other customers, you give potential buyers proof that the product is being used and valued. It reassures that they're not alone and making the right decision.

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