AI & Personalization

Written by Guido Jansen in
January 2020

Guy Yalif performed his CH2019 keynote "AI & Personalization Demystified" and spoke about how we can use AI and machine learning, what it is (and isn't) good for in marketing and personalization. After his session, he and Niels Reimer joined me in the café to talk about this! (oorspronkelijk gepubliceerd op https://www.cro.cafe/)

Shownotes: cro.cafe/podcast/ai-personalization Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl Braingineers: braingineers.com
Recent posts
CRO.CAFE podcast live met Tim Zuidgeest
CRO.CAFE podcast live met Tim Zuidgeest

Samen met Tim praat ik over het doen van experimenteren met je eigen offline leven en gaan we het hebben over enkele Neuromarketing fundamentals. (oorspronkelijk gepubliceerd op https://www.cro.cafe/)

Holacracy: decentralized management and organizational governance
Holacracy: decentralized management and organizational governance

In this episode I talk with Morgan Legge, Director of Operations & Certified Partner Outreach at our long time sponsor Convert.com. Today is not necessarily about CRO specifically, but rather about how to work together within your company. Morgan is going to tell us about the decentralized management model called Holacracy which I personally find fascinating and we end our talk talking about how this also led to Convert applying something that is called Conscious Business by for example eliminating bias in hiring and becoming carbon positive. (oorspronkelijk gepubliceerd op https://www.cro.cafe/)