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brands I worked with
Euroflorist
ebay
sanoma
Saralee

Hi, I'm Guido!

I have a background in Applied Cognitive Psychology and work in E-commerce to improve customer experiences and drive continuous business improvements. Which usually involves doing (user)research and looking at a lot of data. I love testing hypotheses about human behavior in online environments but also love building real life communities.

I'm energized by the steady and deliberate journey from ignorance to competence. My analytical background is always searching for reasons and causes and how we can affect these factors.
I like to challenge other people: “Prove it. Show me why what you are claiming is true." Never to disprove other people’s ideas, but to insist that the theories and root causes we base our decisions on are sound. I take great satisfaction in being busy ánd productive and to alternate between individual and team work.

Guido Jansen

Random bits you probably didn't need to know

Baby

Zwolle

Where I was born
Amsterdam

Amsterdam

Where I live
University

Applied Cognitive Psychology

What I studied at the Utrecht University
Data Science

Data Science

My next career path
Responsive

Digital User Experiences

What I make much better
Google Analytics

Experiments

How you validate your hypothesis
Travel

Travel

Exchange knowledge worldwide
Bitcoin

Bitcoin

What I should have bought more of
Snapchat

Snapchat

What I'm too old for
Tardis

Doctor Who

What I never have enough of

Childhood

I was born in 1982 in Zwolle, in the Netherlands. I lived in Hattem, Tiel, Amersfoort, Utrecht, Breukelen (yes, Brooklyn), Hoofddorp and now live in Amsterdam. Until 2004 I spent most of my time swimming, won several Dutch championships and participated in European championship tournaments.

Guido swimming
Submerged
Awardshow
Young Guido Swimming

University

I studied Applied Cognitive Psychology at the University of Utrecht. I was board member of the Student Group of Social Sciences (SGS) in 2006/2007. For more info about my study/CV you can take a look at my LinkedIn Profile.

Professional Experience

  • I have spent the past decade working on improving digital customer experiences;
  • I  work with mixed teams of stakeholders, analysts, researchers, ux/ui designers and developers, both locally and internationally;
  • Setting up and leading user experience and conversion optimisation teams;
  • Setting up usability and A/B testing procedures;
  • Advance and empower team members through open collaboration, education and thought leadership;
  • Sharing knowledge: blogging and speaking about Magento, (Online) Psychology and digital user experience at events.

Online Communities and Events

My main involvement lies with web-based open source applications and the communities involved with it. I founded one of the largest local Joomla! communities worldwide and I was a Dutch translation coordinator for the platform for quite some time. I also organized the two-day event Joomladays in 2009.

I switched focus to e-commerce and one system in particular: Magento.  I organized the first worldwide Meet Magento event in 2009 and  expanded the conference to over 550 participants in 2017. This makes it one of the biggest Magento events worldwide and the start of a global movement of over 60 events.

Mailchimp hats
Group photo at Meet Magento Belarus
Guido & Roy
Guido presenting

Published interviews with me

Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!