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brands I worked with
Hi, I'm Guido!
I have a background in Applied Cognitive Psychology and work in E-commerce to improve customer experiences and drive continuous business improvements. Which usually involves doing (user)research and looking at a lot of data. I love testing hypotheses about human behavior in online environments but also love building real life communities.
I'm energized by the steady and deliberate journey from ignorance to competence. My analytical background is always searching for reasons and causes and how we can affect these factors. I like to challenge other people: “Prove it. Show me why what you are claiming is true." Never to disprove other people’s ideas, but to insist that the theories and root causes we base our decisions on are sound. I take great satisfaction in being busy ánd productive and to alternate between individual and team work.
I was born in 1982 in Zwolle, in the Netherlands. I lived in Hattem, Tiel, Amersfoort, Utrecht, Breukelen (yes, Brooklyn), Hoofddorp and now live in Amsterdam. Until 2004 I spent most of my time swimming, won several Dutch championships and participated in European championship tournaments.
I studied Applied Cognitive Psychology at the University of Utrecht. I was board member of the Student Group of Social Sciences (SGS) in 2006/2007. For more info about my study/CV you can take a look at my LinkedIn Profile.
I have spent the past decade working on improving digital customer experiences;
I work with mixed teams of stakeholders, analysts, researchers, ux/ui designers and developers, both locally and internationally;
Setting up and leading user experience and conversion optimisation teams;
Setting up usability and A/B testing procedures;
Advance and empower team members through open collaboration, education and thought leadership;
Sharing knowledge: blogging and speaking about Magento, (Online) Psychology and digital user experience at events.
Online Communities and Events
My main involvement lies with web-based open source applications and the communities involved with it. I founded one of the largest local Joomla! communities worldwide and I was a Dutch translation coordinator for the platform for quite some time. I also organized the two-day event Joomladays in 2009.
I switched focus to e-commerce and one system in particular: Magento. I organized the first worldwide Meet Magento event in 2009 and expanded the conference to over 550 participants in 2017. This makes it one of the biggest Magento events worldwide and the start of a global movement of over 60 events.
Published interviews with me
January 2019 - Interview by Sultan Semlali for his podcast "Digital Explained to my Mom"