Upgrade your data driven user experience practices.

Embed the optimization process in your organization and give your team the knowledge to make it fly!

Learn more
drop me a line / book me for your event
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
brands I worked with
Euroflorist
ebay
sanoma
Saralee

Hi, I'm Guido!

I have a background in Applied Cognitive Psychology and work in E-commerce to improve customer experiences and drive continuous business improvements. Which usually involves doing (user)research and looking at a lot of data. I love testing hypotheses about human behavior in online environments but also love building real life communities.

Random bits you probably didn't need to know

Baby

Zwolle

Where I was born
Amsterdam

Amsterdam

Where I live
Data Science

Data Science

My next career path
University

Applied Cognitive Psychology

What I studied at the Utrecht University
Travel

Travel

What I do to speak at international events
Google Analytics

Google Analytics

Tool I spend a lot of time in
Responsive

Digital User Experiences

What I make much better
Randstad

Randstad

The HR Services company I work for
Twitter

Twitter

What I use too much
Bitcoin

Bitcoin

What I should have used more
Snapchat

Snapchat

What I'm too old for
Tardis

Doctor Who

What I never have enough of

Childhood

I was born in 1982 in Zwolle, in the Netherlands. I lived in Hattem, Tiel, Amersfoort, Utrecht, Breukelen (yes, Brooklyn), Hoofddorp and now live in Amsterdam. Until 2004 I spent most of my time swimming, won several Dutch championships and participated in European championship tournaments.

Guido swimming
Submerged
Awardshow
Young Guido Swimming

University

I studied Applied Cognitive Psychology at the University of Utrecht. I was board member of the Student Group of Social Sciences (SGS) in 2006/2007. For more info about my study/CV you can take a look at my LinkedIn Profile.

Professional Experience

  • Working in mixed teams with clients, front-end and back-end-developers and designers, both locally and internationally;
  • Pre-sales consulting (why and how companies should use Magento);
  • Writing functional design specifications/ responses to RFPs / project proposals;
  • Project management (following the SCRUM method, with both Dutch, Polish and Ukrainian developers);
  • After-sales consulting (how companies could improve their current webshop);
  • Setting up usability and A/B testing procedures;
  • Creating and developing new business ideas;
  • Blogging and speaking about Magento and (Online) Psychology at events.

Online Communities and Events

My main involvement lies with web-based open source applications and the communities involved with it. I founded one of the largest local Joomla! communities worldwide and I was a Dutch translation coordinator for the platform for quite some time. I also organized the two-day event Joomladays in 2009.

I switched focus to e-commerce and one system in particular: Magento.  I organized the first worldwide Meet Magento event in 2009 and  expanded the conference to over 550 participants in 2017. This makes is one of the biggest Magento events worldwide and the start of a global movement of over 60 events.

Mailchimp hats
Group photo at Meet Magento Belarus
Guido & Roy
Guido presenting

Published interviews with me

Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!