If you’re a merchant, contemplating the future of eCommerce, listen to Boris Lokschin, CEO of Spryker, talk about how his open source eCommerce platform can help you now, and in the future. Key takeaways include: Boris’s background in eCommerce, where eCommerce technology is heading, what role the marketplaces play in the future of eCommerce in Europe, why the big platforms own the customers, the vision for Spryker, the surprising applications that he’s seen clients use Spryker for, and how to work with a co-CEO. (originally published on https://www.coreofcommerce.com/)
If you’re a merchant and you’re wondering how you’re going to retain access to your customers as technology developments continue to advance at breakneck speed, you will want to listen to Boris Lokschin, CEO of Spryker, talk about how his open source eCommerce platform can help you now, and in the future.
Boris has spent 17 years working in the eCommerce industry and in that time has seen multiple tech system evolutions. I talk with him about how eCommerce has evolved and how he expects it will keep evolving in the coming years.
Join Guido as he talks to Boris about the three ways of eCommerce technology that we've seen in the past years, his vision on the future, and how he is building a platform that prepares merchants for that future.
“This is the key USP bracket, there is no other platform in the market that will allow you to rapidly develop custom feature functionality on top of what we give you out of the box, than us. Because this was the DNA, you know, we designed it. This was the ultimate USP and pitch from day one.”
Boris’s background in eCommerce
Where eCommerce technology is heading
What role the marketplaces play in the future of eCommerce in Europe
Why the big platforms own the customers
The vision for Spryker
The surprising applications that he’s seen clients use Spryker for
Spryker clients and why they’re very strong in the food industry
How to work with a co-CEO
URL - https://spryker.com/
LinkedIn - linkedin.com/in/boris-lokschin-aba53013
Twitter - Boris_Lokschin
Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.