Latest Blogposts

Latest blog posts by Guido

Magento Masters: Mentor 2019

Today it was announced that I was selected as a Magento Master for 2019 in the Mentor category!

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Podcast: Conversie piramide, Foggs gedragsmodel en personaliseren

In deze 4e aflevering praat ik met Martin van Kranenburg over de conversie piramide, de ultieme formule voor conversie optimalisatie, personaliseren en de tool die hij aan het ontwikkelen is die het werk van CRO specialisten weer een stukje makkelijker moet maken.

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Podcast: CRO.CAFÉ Aflevering 3

Samen met Roy Huiskes en Rudger de Groot heb ik het rapport “State of the Conversion Optimization Industry 2018” gelezen dat ConversionXL afgelopen december voor het 3e jaar op rij heeft uitgebracht. We bespreken dit rapport en zijn (heel) kritisch over de staat van onze eigen CRO industry.

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Podcast: CRO.CAFÉ Aflevering 2

In deze tweede aflevering spreek ik met Mischa Coster, zelfstandig mediapsycholoog en Chief Psychology Officer bij Grey Matters.

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First episode of CRO.CAFÉ is live!

As announced in November I would be starting a new (Dutch) podcast series this year about CRO. Today the first episode launched!

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CRO.CAFÉ Episode 0 (Teaser)

In 2019 I will start a new Dutch podcast series about CRO (Conversion Rate Optimization). I want to get a better insight into the Dutch CRO field, get an idea of how everyone is working, what the struggles are and use this platform to exchange knowledge and experience. I'll be interviewing people working in/with CRO at agencies, tool vendors, merchants and other end-users.

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Recording: Creating An Optimization Culture

At Meet Magento UK last July I shared my ideas on how to create an optimization culture at you company, today the organisation released the video recording of my session so here you go!

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Magento Association Mission Statement & Culture Statement

The last couple of weeks the Magento Association Task Force has been working on the Mission and Culture statement for the new Magento Association. Today at Magento Live Europe in Barcelona, Mark Lavelle - Senior Vice President of Magento - announced this on stage.

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Announcing the Magento Association Task Force

Last April at Imagine 2018, Magento announced the creation of a new global Magento Association, in partnership with the Meet Magento Association team and the global Magento community.

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Meet Magento Association becomes Magento Association

Magento today announced the formation of the new Magento Association.

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Announcing a new Magento community project

I would like to share a new project with you. I’ve had this idea for over 5 years now and I’ve finally been able to make it a reality in the last couple of weeks.

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Can you afford not to know? Can you afford to be wrong?

In rapid changing online environments, continues business experimentation is a great way of constantly learning what works and what doesn’t. But then the question might arise: how far do you go? What do you test? And is it sometimes ok NOT to test something?

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Texas sharpshooter fallacy

So around a year ago, a friend of mine was looking for a house to buy somewhere around Amsterdam. Something that turned into a great hobby of his, sometimes spending hours (and hours) on housing websites. During one of these searches he found a single street with 6 houses for sale. So he told me: “That is not a good sign, there is probably something wrong with that neighborhood.”

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Data Driven Decisions meets Psychology

On October 24th, I gave a session at Nomad Mage about using psychology and data to make the decisions to improve your webshop.

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Women in Tech, Part 2

Welcome to the second part of our Women in Tech podcast. In the first part Guido spoke with Allesandro Ronchi and in this second part he sat down with 5 women attending the Dutch Magento Unconference to continue our conversation about diversity in Tech and specifically in the Magento community.

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I'm a cognitive psychologist working as a Digital customer experience optimization specialist at Vaimo. I help our clients to better match their offerings and digital channels with customer behavior/needs.

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