Latest Blogposts

Latest blog posts by Guido

Recording: Creating An Optimization Culture

At Meet Magento UK last July I shared my ideas on how to create an optimization culture at you company, today the organisation released the video recording of my session so here you go!

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Magento Association Mission Statement & Culture Statement

The last couple of weeks the Magento Association Task Force has been working on the Mission and Culture statement for the new Magento Association. Today at Magento Live Europe in Barcelona, Mark Lavelle - Senior Vice President of Magento - announced this on stage.

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Announcing the Magento Association Task Force

Last April at Imagine 2018, Magento announced the creation of a new global Magento Association, in partnership with the Meet Magento Association team and the global Magento community.

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Meet Magento Association becomes Magento Association

Magento today announced the formation of the new Magento Association.

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Announcing a new Magento community project

I would like to share a new project with you. I’ve had this idea for over 5 years now and I’ve finally been able to make it a reality in the last couple of weeks.

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Can you afford not to know? Can you afford to be wrong?

In rapid changing online environments, continues business experimentation is a great way of constantly learning what works and what doesn’t. But then the question might arise: how far do you go? What do you test? And is it sometimes ok NOT to test something?

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Texas sharpshooter fallacy

So around a year ago, a friend of mine was looking for a house to buy somewhere around Amsterdam. Something that turned into a great hobby of his, sometimes spending hours (and hours) on housing websites. During one of these searches he found a single street with 6 houses for sale. So he told me: “That is not a good sign, there is probably something wrong with that neighborhood.”

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Data Driven Decisions meets Psychology

On October 24th, I gave a session at Nomad Mage about using psychology and data to make the decisions to improve your webshop.

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Women in Tech, Part 2

Welcome to the second part of our Women in Tech podcast. In the first part Guido spoke with Allesandro Ronchi and in this second part he sat down with 5 women attending the Dutch Magento Unconference to continue our conversation about diversity in Tech and specifically in the Magento community.

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Possible experiment outcomes

Question: what are the different possible outcomes of A/B test experiments and what do you do depending on each of those scenarios?

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Questions on Experimentation

How would you design the experiment itself? What would you define as a good testing process / culture? What are the key metrics you’d pay attention to? How will you define success?

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Interview: David Manners joins Magento’s Community Engineering Team

David Manners - originally from the UK - now works as Senior Software Architect at Magento solution partner Sitewards in Frankfurt, Germany.

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Learnings from Shenzhen

Last week I traveled to Shenzhen China to attend and speak at the first ever Meet Magento event in the country. Here I share some (random) notes/learnings from that trip.

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Interview: Sherrie Rohde (Magento Inc.)

During our Unconference in August (in Utrecht, The Netherlands) Sander and Guido had the pleasure to interview Sherrie Rohde about her work at Magento and what we can expect from her and her team in the coming year!

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Women in Tech, Part 1: Alessandro Ronchi

In this episode Guido talks to Alessandro Ronchi from Italy (Bitbull) about diversity in our Magento community.

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For the anthropodologists: Interview with Ben Marks (Magento Inc.)

At our Dutch Magento Unconference Guido spoke with Ben Marks about his work at Magento, travelling around the world and why The Netherlands is the best place ever.

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Artificial Intelligence/ Machine learning for E-commerce optimization

‍Evaluation of our experiment with Sentient Ascend.

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Proving the monetary value of A/B testing

How to go from “4% conversion uplift” to “€636K — €854K extra profit this year”. Example calculation sheet included!

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Conversion Rate Optimisation & Multivariate Testing through AI by Guido Jansen

During Amsterdam’s Growth Marketing Conference we had a talk by Guido Jansen about Conversion Rate Optimisation & Multivariate Testing through AI. Guido talks about the significant advantage AI can provide marketers in conversion rate optimisation & multivariate testing.

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Danielle Mundle and Guido Jansen talk about our last MUG

Listen to Danielle and Guido while during their short recap of the Magento User Group in Rotterdam. Danielle came all the way from the USA to talk about UX design for your webshop and Guido hosted a session about A/B testing.

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Guido Jansen at Pan European StrategyForum Retail 2017, Denmark

Guido Jansen the Chief Psychology Officer & Interim Manager E-commerce Team of Euroflorist Europe shares his thoughts on the following topics: -In a nutshell, what was your presentation about today? -What will be the role of Artificial Intelligence in retail now and in the future? -How do you differentiate yourself from other companies?

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Aftermovie Meet Magento 2017 Netherlands

So proud of the 9th edition of the event I kickstarted in The Netherlands in 2009!

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You know you want to be a Magento Master

Guido Jansen will tell you all about how to become a Magento Master by asking the real experts whats what.

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The CRO Process

The CRO Process

February 2017

Every year, the (Dutch) Shopping Tomorrow initiative brings together a large group subject matter experts (450 this year) to tackle specific busnisess challenges about — you guessed it — how consumers are shopping in the near future (tackling both online and offline).

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Re-organizing Magento User Groups in The Netherlands

In The Netherlands we have had MUGs (local Magento User Groups) for a couple of years now. The first one was started in Amsterdam by Ray Bogman in May 2013 and many other cities accross the country have followed since.

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A/B testing Myth: “Don’t test during peaks”

If you’re A/B testing, you might’ve had the questions if you (or your company) should be testing during high-traffic/transaction periods (aka peak seasons like Christmas).

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Blackhat Design: Weapons of Social Seduction

Everyone working in (E-)commerce basically gets paid to get others to buy stuff. When talking to a salesman, you know you are being sold to and that is usually fine....

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Interview: Manuel Da costa - Effective Experiments

Interview @ Conversion Hotel 2016 (www.conversionhotel.com) with Manuel Da Costa, the man behind Effective Experiments

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Bart Schutz - Cross-cultural Website Optimization

How does Bart work when optimizing websites across cultures?

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Jeffrey Eisenberg - Cross-cultural Website Optimization

How does Jeffrey work when optimizing websites across cultures?

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Talesh Talking Security @ #MUC16NL

Talesh Seeparsan (@_Talesh) talking Security @ #MUC16NL

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Magento UnConference NL 2016

Video of the first Magento UnConference in NL. #muc16nl Organised by Dutchento, the Dutch Magento Community.

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I gave a talk about International business with Sonja Riesterer

Interview Sonja Riesterer & Fabian Schmengler

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Jisse and I get attacked by a goat and a chicken

Interview with Jisse Reitsma (Yireo) during the MageUnconference in Utrecht on October 15th 2016 about the session he gave on Magento Extension Quality and about the upcoming Magento 2 Seminar.

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I gave a talk about giving talks with Fabian

This video is about the session Fabian and I did at the Magento Unconference in The Netherlands on October 16th 2016.

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Aesthetic Usability + Anchoring & Adjustment effects

Talk about the Aesthetic Usability and Anchoring & Adjustment effects while in London for a conference.

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Let the hard work begin

This year and especially today has been eye opening. In some mayor western countries (similar to where I live in) many (and apparently sometimes a majority) of people have an entirely different perception of reality than I do. This is not a big surprise, but the gap seems to be much larger than previously anticipated.

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Aftermovie Meet Magento Netherlands 2016

#mm16nl aftermovie, made by: http://www.jaimiepeeters.nl/

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How we are going to get Merchants onto Magento 2 in The Netherlands

As and event organiser, this is a very cool stat: with still 4 weeks to go, we sold 80% of the tickets for Day 1 of Meet Magento The Netherlands (May 12/13). And not to the core group of enthusiast, but only to merchants that want to switch to Magento (2). To provide some context: we usually sell 80% of our tickets in the last 3 weeks before the event. So what is going on...?

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Intervju: Guido Jansen ska ta reda på varför kunderna inte handlar

This is a re-post of an interview with me by the Swedish magazine eHandel

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Combining personal & business online: 5 guidelines/tips.

My 5 tips on building your personal brand by having a healthy personal + business presence on your social media channels.

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Compute required Sample Size for your A/B tests

So if you want to get started with A/B testing, you should calculate up front if you have enough users and conversions to see if it is even possible to perform an A/B test on your site. There are some general rules of thumb out there that say "don't go A/B testing when you have < 1000 conversions", which is fine, but probably not really helpful in your situation.

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Website Optimization Workflow Model: 5 elements to WOW your boss and customers.

Website optimization is not just about installing an A/B testing tool, creating some (random) tests and hope for the better. It's one element of a testing process that builds on consistent gathering and testing knowledge about your customers and implementing all elements can seem a daunting task.

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Checkout optimization: Layout

This week I'll be exploring the layout of the checkout process which is the second blog in this series. if you missed the first, checkout the Checkout Optimization Introduction post.

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Video: Online Persuasion @ Meet Magento Germany

Here's the video from me at Meet Magento in Leipzig, Germany last June. I presented my Online Persuasion session and the video was published this week at nr-apps.com.

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Magento Is not Hobby Material - an Interview

This is is a re-publication of the interview with me that was published on the Cart2Cart blog on May 10, 2013.Today we present to you an exclusive interview with Guido Jansen. Every Magento Community member knows Guido as a passionate evangelist of this platform, organizer of annual Dutch “Meet Magento” and speaker at numerous Magento events all around the world.

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Tests prove it: the single best Call to Action color is… Orange!

Hopefully, you we’re preparing to start shouting at me after reading the title. If you weren’t, you might be making some really wrong decisions when optimizing your webshop and losing a lot of money. Let me explain to you what is so wrong with the title…

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Video: my session at the Joomla! World Conference

I gave a session about Online Persuasion at the Joomla! World Conference in San Jose in 2012.

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Back from São Paulo and San José, CA !

Last week I returned from a small world tour to São Paulo and San José, California!

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Being flexible: you’re doing IT wrong

When companies come to us (thick RFP documents under their arms), most of them want a system that is very flexible so they can change it as they see fit. Take for example the homepage of their webshop: it contains banners with large images, titles, subtitles, product images with product information and everything should be changeable in size, location, format etc. etc. maximum flexibility so the marketing department can change it all according to their current marketing and promotional ideas.

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Magento Partner shakeout: around 100 partners removed from partner listings

Last month there were around 386 official solution partners listed on magento.com. Today, only 281 are left. What happened?

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Enterprise 1.12 paying tribute to one of it's founders

Here's a screenshot of a fresh Magento Enterprise 1.12 installation. It's paying a tribute to one of it's founders... ;)

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Magento Imagine Swag 2012

I'm at the Magento Imagine event in Las Vegas right now and I thought it would be fun to create a swagpile: all the goodies that the sponsors at the event have with them.

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Strategie shift in mobiele sites versus mobiele apps

Één van de meest vooraanstaande usability onderzoekers, Jakob Nielsen voorspelde vorige maand een opkomende verandering in de toepassing en het gebruik van ‘Apps’ versus ‘Mobile sites’. Een verandering waarmee ik het helemaal eens ben, voornamelijk als het gaat om e-commerce applicaties.

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Magento announces new Enterprise pricing

Pricing for the commercial Magento editions and services are always fixed for a minimum of 1,5 years. Last update was in June 2010 which means it's time for an update!

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E-commerce checkout stap 5: Flow

Het moet voor de consument begrijpelijk zijn hoe het checkout proces in elkaar steekt en de flow tussen de verschillende individuele stappen moet helder zijn.

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E-commerce checkout stap 4: Navigatie

Hier vind je richtlijnen met betrekking tot het weergeven van de navigatie en de acties die er in de navigatie uitgevoerd kunnen worden. Laat klanten het proces afronden, ondanks validatie errors. Het is natuurlijk handig als je bepaalde velden zoals postcode, e-mailadres en telefoonnummer automatisch laat valideren zodat hierin geen fouten voorkomen.

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Trustlogo onderzoek

In een Engelstalig onderzoek naar Trust Logo’s, zie actualinsights.com, laat Matthew Niederberger zien wat het belang is van dergelijke logo’s. Het blijkt (niet geheel onverwacht) dat je beter kan zorgen voor logo’s die door de bezoekers herkend worden, dan dat je logo’s gebruikt die niemand zal herkennen.

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E-commerce checkout stap 3: Formulieren

Formulieren: In dit onderdeel volgen enkele richtlijnen gerelateerd aan de invoer van data, door de consument, tijdens het checkoutproces.

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E-commerce checkout stap 2: Tekst

Hieronder enkele richtlijnen met betrekking tot de gebruikte formuleringen van de teksten in het checkout proces.

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E-commerce checkout stap 1: Focus

Je bent dag-in dag-uit bezig met je eigen business. Maar uiteindelijk zijn het de consumenten waar je het voor doet en die wat bij je kopen. Het is dus belangrijk om je niet zozeer te focussen op de voordelen voor jouw business, maar vooral op de voordelen van jouw diensten en producten voor de consument en zijn beleving van jouw checkout proces.

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Missing Persuasion: Marriott Mobile App

So here' s a great example of how to get people NOT to do something...

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Magento announcements at #innovate2011

It's great seeing all Magento folks again in San Francisco and seeing Magento taking the lead when it comes to everything community: the #preinnovate party was dominated bij Magento community members! Also a great honor to shake hands and talk to John Donahoe, CEO of eBay during the dinner session. I also spoke with Roy Rubin again and we talked about some new stuff that Magento announces today at the conference. Here' s an exclusive preview to what is about to be announced at the conference...

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San Francisco homeless man beats me on my own turf: 3 strikes and I was out

When you walk through a city, you'll come across people asking for money. Sometimes homeless people, sometimes someone selling a newspaper or someone getting you to signup for a good cause. It has nothing to do with the person or cause asking me, but I just don't like being 'harrassed' on the street when I'm just minding my own business. If I want a newspaper or support a cause, I'll figure it out myself, you won't get it from me asking for it on the street. Or at least that is what I thought...

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One year .com in retrospect

Although I've been blogging in English for quite some years now, today one year ago I switched my website from being local (guidojansen.nl since 2001) to global (gxjansen.com). It feels much more logical to have a .com instead of a .nl when you blog for an international audience right?

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Ecommerce delicacies: Magento & Ebay integrations to look forward to

As you probably know by now: eBay agreed to acquire Magento. Everything looks like it will stay 'business as usual' at the Magento offices, just with more resources to do what they do best so I think that is great news for everyone at Magento (and eBay) and everyone using Magento at the core of their ecommerce business. Although there are no concrete plans about any further integrations (at least not that are being disclosed yet), the acquisition got me wondering what integrations between Magento and eBay services/ companies and other x.commerce partners might be pretty nice to look forward to. Let's start with the obvious ones and work towards some more exotic integrations.

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Persuasion profiling: Dawn of a New Marketing Era

How would you like to know what makes your visitors 'tick' (or in this context: 'click'), even when that visitor never visited your site ever before? What if you wouldn't be limited to creating a website for 'the average visitor' (that probably doesn't exist), but that you're website would automatically adapt itself to every specific visitor? Still not interested? What if I tell you this will increase your conversion rates not by mere percentages, but with twenty or forty percent? Yeah I know this sounds too good to be true. But this reality is getting here sooner then you might think...

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Magento Go

Magento Go

February 2011

This morning, Magento Inc. announced their new product 'Magento Go' (formerly known as 'Stratus'), as an addition to the current Magento product line including Community, Professional, Enterprise and Mobile at the first worldwide Magento Imagine event in Los Angeles.

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Interview: Rhonda Rondeau

It's time for another Magento interview! This time we have the honor to learn more about Rhonda Rondeau, our international Magento Community Manager from Magento Inc! Rhonda lives and works in Los Angeles, USA. You can connect with her on LinkedIn, Facebook, Myspace (where she worked before Magento) or Twitter and of course on the Magento forum as rondata where she is one of the moderators.

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Magento Imagine Challenge

My entree for the Magento Imagine 2011 challenge!

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Interview: Brent Peterson

It's time for another Magento interview! This time we have the honor to learn more about Brent Peterson.

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A deeper look into the Magento Kitchen

Well, guess you didn't expect a literal interpretation of the post title did you? :D

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Lesson 7: Magento Installation

Ok, enough about the Magento Ecosystem, let's start the new year by start digging into Magento itself! Again, the course is not meant to make you a Magento programmer, but you will find it useful when you're able to play with Magento yourself to try things out.

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Interview: Sherrie Rohde

It's Friday so it's time for the next Magento interview! This time we have the honor to learn more about Sherrie Rohde. Sherrie lives in Illinois, USA and works as a Multimedia Graphic Designer at Minerva Promotions. You can find here online on her website sherrierohde.com and connect with here on LinkedIn, Skype (kreativ.slr), Twitter or the Magento forum as sherrie where she is one of the forum moderators. So let's get started and meet Sherrie!

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Interview: Artyom Rabzonov

Last week I started of a new series on my blog interviewing people from the Magento community all around the world. I started by interviewing Vinai Kopp, next up is Artyom Rabzonov!

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Feedback 6: Competitors

Before telling about competitors I would like to ask if competitors for Magento already exist ;).

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Interview: Vinai Kopp

Today I start with a new series on my blog: Interviews with members of the Magento community. Who are they, what are they working on and what can we expect from them in the (near) future? Let's start with my first guest and fellow member of the Magento CAB: Vinai Kopp.

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Curiosity

Curiosity

November 2010

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I'm a cognitive psychologist working as a UX/CRO consultant and team manager. I teach and coach our worldwide digital marketing teams on the optimization processes of their digital user interfaces.

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I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!