I'm a psychologist focussed on E-commerce.
I build teams that turn user insights into continuous business growth.
I speak around the world sharing my experience.
I work as the Global CRO Lead at Randstad, a global leader in the HR services industry. I teach and coach our worldwide CRO teams on the optimization processes of their digital user interfaces.
I work with user data, A/B testing and cross-cultural challenges. I share my experiences with marketeers, students, consumers, developers and merchants about online psychology and how to achieve continuous business growth.
I help you set up, run your experiments, analyse the data and get statistically correct results and insights about your customers.
Need some inspiration? Hire me to present at your seminar to your customers or to give a workshop for your employees.
I’ll give you my ideas and actionable tips on how to improve your online business and get higher conversion rates.
I can help you form a ‘customer intelligence team’ and embed a continuous optimization strategy within your organization.
If you have an interesting case or idea, reach out, invite me to lunch, let's exchange thoughts. Most days I’m close to Amsterdam!
Contact me and we can have a look at what I can do for your business.
Besides my day job I have some other initiatives I'm working on.