"Guido is a thought leader in community building and developer relations. Any company serious about building an ecosystem should talk to him."
I build community functions for tech products.
For 21+ years I've helped tech teams turn developer & customer intelligence into product strategy, grounded in cognitive psychology and a habit of testing my assumptions. I help build communities, and the teams that run them.
- Bluesky Post 4d ago
Unsurprisingly, the new @eurosky.social firehose is much faster for @sifa.id to connect to (compared to the standard bsky firehose) and on-par with the @microcosm.blue firehose (as all 3 are on 🇪🇺 Hetzner servers) Well done team, big wins for atproto independence and decentralization this week! 👏👏👏
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- Bluesky Post 5h ago
atproto'd my website a bit further (beyond the @standard.site integration): 1) added a "Right now" box on the homage that pulls in all kinds of atproto activity like @bsky.app posts, @popfeed.social film ratings, @bookhive.buzz reads, @tangled.org repo's etc.
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- Bluesky Post 3d ago
Look At All Those Delicious App Badges 🫶
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- Bluesky Post 5d ago
Instead of a "block this user" option, could we have a "notify their mom" option?
Open this Bluesky post in a new tab - Bluesky Post 4d ago
Off-by-one error, but still...
Open this Bluesky post in a new tab - Bluesky Post 2d ago
inspired by @dame.is & @brookie.blog, I set myself up with a nice little dynamic profile picture automation, updating the image (or rather: the background/accessories) based on season / weather / country / holiday. Overkill? Ooooh yes very much so. Confusing? Potentially. Fun? ... I hope so!
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- Tangled Pushed code 2d agobsky-avatarDynamic avatar rotationOpen this Tangled code in a new tab
- Open this Popfeed review in a new tabPopfeed 4d agoOver Your Dead BodyFilm · Jorma Taccone9/10
- Open this Bookhive review in a new tabBookhive 6d agoLeviathan Wakes
- Open this Popfeed review in a new tabPopfeed 8d agoParasiteFilm · Bong Joon Ho10/10
- Open this Popfeed review in a new tabPopfeed 9d agoINVINCIBLEtv_show · Prime Video8/10
- Smoke Signal Interested 28d agoatproto.local federation formation working sessionMay 21, 2026Open this Smoke Signal event in a new tab
- Tangled Pushed code 2mo agoatproto-plc-counterAT Protocol PLC directory counterOpen this Tangled code in a new tab
- Smoke Signal Interested 3mo agoAtproto AmsterdamOpen this Smoke Signal event in a new tab
Brands I've worked with
From retail to telecom to financial services, I've helped teams across industries build stronger communities.
Writing
Talks & speaking
that's me Why this approach works
I lean on two things that don't always sit together: a cognitive-psychology read on how developers and customers actually behave, and an experimentation habit (those 500+ A/B tests at Randstad & JDE) to check what works instead of guessing. I'm still learning, mostly in the open.
Guido has a rare ability to translate community insights into tangible business intelligence, and to bring the business closer to the community.
Projects
Portable professional identity on AT Protocol. A track record built from real community contributions.
Open-source community forums where members own their data. Log in with Bluesky; reputation follows you.
200+ conversations on growth, experimentation & optimization. One of the longest-running CRO podcasts.
Training
Agentic Engineering
co-led with ExecuroStop typing better prompts. Start delegating to AI agents that ship.
- Delegate to AI agents with clear specs, context and rules instead of better prompts
- Build a complete app together: frontend, backend and API, hands-on
- Walk away with reusable agentic workflows and AI coding rulesets you keep
Intro to Building on AT Protocol
Open social tech for developers
- What AT Protocol actually is, and why it matters for your product
- Set up a PDS, create records, wire a simple Bluesky client
- How communities on open networks are different (and why that's an advantage)
What my colleagues say
Recommendation excerpts written by colleagues on LinkedIn
"Guido is an excellent public speaker who gives his audience practical tips on how to create a company culture that embraces evidence-based decision making."
"Guido consistently brought energy and openness, making it easy to connect on both professional topics and personal interests like AI and podcasting. He also excelled at connecting people across business and technology, turning community exchanges into actionable collaboration. Guido showed real leadership without ever being my manager, creating alignment and momentum simply by bringing people together."
"I'm amazed at how quickly he adopts new technologies. For example, he rapidly mastered cutting-edge topics like Agentic Development, Vibe Coding, and workflow automation. Bringing this to Spryker resulted in higher efficiency and quicker improvements, lowering our TCO."
Work with me
A handful of engagements each year. Pick the format that fits what you're trying to achieve.
Retainer
Ongoing community strategy, DevRel leadership or fractional community-function work. Typically 1–2 days/week over 3–6 months.
Talk about a retainerTraining
Bespoke in-company workshops on Agentic Engineering or Building on AT Protocol. Public cohorts run a few times a year.
Book a trainingEvent speaker
Keynotes and workshops at your conference, company event or developer meetup. 27 countries, 188 talks so far.
Invite me to speakor just send me a note · follow on Sifa ID