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I'm a psychologist focussed on E-commerce.
I've built optimization teams & programs at innovative businesses,
turning user data and insights into customer success & business growth.
I speak around the world, building an engaged community
and helping businesses to go beyond.
As of October 2021 I'm the Global Business & Technology Evangelist
for the digital commerce visionairy Spryker.
I help global brands with customer experience optimization. I teach and coach teams improving their digital optimization processes and how to achieve continuous business growth.
I help you set up, run your experiments, analyse the data and get statistically correct results and insights about your customers.
Need some inspiration? Hire me to present at your seminar to your customers or to give a workshop for your employees.
I’ll give you my ideas and actionable tips on how to improve your online business and get higher conversion rates.
I can help you form a ‘customer intelligence team’ and embed a continuous optimization strategy within your organization.
If you have an interesting case or idea, reach out, invite me to lunch, let's exchange thoughts. Most days I’m close to Amsterdam!
Contact me and we can have a look at what I can do for your business.
Besides my day job I have some other initiatives I'm working on.
Podcast I started in 2019 to promote knowledge sharing between CRO professionals. The podcast is now in 3 languages (English, Dutch and Spanish) I publish weekly interviews with digital marketing professionals, do livestreams from relevant events and organise a quarterly unconference. In 2020 the podcast won the Experimentation Culture Award.
I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!
