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Hi, I'm Guido 👋

I build community functions for tech products.

For 21+ years I've helped tech teams turn developer & customer intelligence into product strategy, grounded in cognitive psychology and a habit of testing my assumptions. I help build communities, and the teams that run them.

21+
years building communities
500+
experiments run
188
events spoken at
27
countries presented in
Right now via Sifa ID

Brands I've worked with

From retail to telecom to financial services, I've helped teams across industries build stronger communities.

ANWB logo
Bol.com logo
Canal Digital logo
eBay logo
Euroflorist logo
Favorite Gifts logo
Heineken logo
Helly Hansen logo
ING logo
KPN logo
O'Neal logo
Randstad logo
Sanoma logo
Sara Lee logo
T-Mobile logo
freshly published

Writing

All articles
188 talks, 27 countries

Talks & speaking

All talks
Guido X Jansen that's me
the psychology edge

Why this approach works

I lean on two things that don't always sit together: a cognitive-psychology read on how developers and customers actually behave, and an experimentation habit (those 500+ A/B tests at Randstad & JDE) to check what works instead of guessing. I'm still learning, mostly in the open.

Cognitive psychology
Why developers and customers actually behave the way they do.
Business experimentation
500+ A/B tests at Randstad & JDE. Measure what matters, prove what works.
Community building
Helped grow the Joomla!, Magento, CRO.CAFE and Spryker communities.
(AI) automation
Reliable AI workflows and local-first tooling that earns its keep.
Guido has a rare ability to translate community insights into tangible business intelligence, and to bring the business closer to the community.
Svitlana Kulynych Head of Learning Experience, Spryker · worked with me at Spryker
things I'm building

Projects

learn by building

Training

All training
kind words

What my colleagues say

Recommendation excerpts written by colleagues on LinkedIn

"Guido is a thought leader in community building and developer relations. Any company serious about building an ecosystem should talk to him."
Boris Lokschin
Co-Founder & CEO • Spryker
CEO who hired me
"Guido is an excellent public speaker who gives his audience practical tips on how to create a company culture that embraces evidence-based decision making."
Erin Weigel
Principal Designer • ABsmartly
Conference attendee
"Guido consistently brought energy and openness, making it easy to connect on both professional topics and personal interests like AI and podcasting. He also excelled at connecting people across business and technology, turning community exchanges into actionable collaboration. Guido showed real leadership without ever being my manager, creating alignment and momentum simply by bringing people together."
Andreas Lummerzheim
Partner Manager • Shopware
Colleague in the same division, but different team
"I'm amazed at how quickly he adopts new technologies. For example, he rapidly mastered cutting-edge topics like Agentic Development, Vibe Coding, and workflow automation. Bringing this to Spryker resulted in higher efficiency and quicker improvements, lowering our TCO."
Christian von Schassen
Senior Director, Partner Success • Spryker
Leadership peer
let's make something

Work with me

A handful of engagements each year. Pick the format that fits what you're trying to achieve.

Retainer

Ongoing community strategy, DevRel leadership or fractional community-function work. Typically 1–2 days/week over 3–6 months.

Talk about a retainer

Training

Bespoke in-company workshops on Agentic Engineering or Building on AT Protocol. Public cohorts run a few times a year.

Book a training

Event speaker

Keynotes and workshops at your conference, company event or developer meetup. 27 countries, 188 talks so far.

Invite me to speak

or just send me a note · follow on Sifa ID