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I'm a psychologist focussed on E-commerce.
I build teams that turn user insights into continuous business growth.
I speak around the world sharing my experience.
I work as the Global CRO Lead at Randstad, a global leader in the HR services industry. I teach and coach our worldwide CRO teams on the optimization processes of their digital user interfaces.
I work with user data, A/B testing and cross-cultural challenges. I share my experiences with marketeers, students, consumers, developers and merchants about online psychology and how to achieve continuous business growth.
I help you set up, run your experiments, analyse the data and get statistically correct results and insights about your customers.
Need some inspiration? Hire me to present at your seminar to your customers or to give a workshop for your employees.
I’ll give you my ideas and actionable tips on how to improve your online business and get higher conversion rates.
I can help you form a ‘customer intelligence team’ and embed a continuous optimization strategy within your organization.
If you have an interesting case or idea, reach out, invite me to lunch, let's exchange thoughts. Most days I’m close to Amsterdam!
Contact me and we can have a look at what I can do for your business.
Besides my day job I have some other initiatives I'm working on.
I started Dutchento in 2008 as an online platform for the Dutch users of Magento, an open source e-commerce platform. It offers the latest news, translations and support for all the specific Dutch aspects of the platform. We showcase Dutch projects and the companies and people that make it possible. It now serves as one of the largest Magento communities worldwide.
The first Meet Magento conference was in 2009. A 100 participants met up AFK to share knowledge and have fun together. It laid the foundation for over 60 worldwide Meet Magento events. The annual Dutch event has grown into the best place for over 550 merchants, solution providers and industry partners to do business.
Shopping Tomorrow is an initiative that helps Dutch companies prepare themselves for the consumer and competition of tomorrow. Over 25 expertgroups work for a full year on a specific topic and publish a white-paper at the end of the year. These are bundled into the yearly Shopping Tomorrow book. I have been a part of the Revenue Optimization expertgroup since 2015.
I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!
