For 21+ years I've helped tech teams turn developer & customer intelligence into product strategy, grounded in cognitive psychology and a habit of testing my assumptions. I help build communities, and the teams that run them.
This is not just "App X, but now on atproto", but a perfect example of how we can take great existing applications and improve them by connecting to/building on atproto (and in this case @iroh.computer) to solve specific shortcomings (e.g. login, storage, collab).
Awesome work @pds.dad! 👏👏👏
I lean on two things that don't always sit together: a cognitive-psychology read on how developers and customers actually behave, and an experimentation
habit (those 500+ A/B tests at Randstad & JDE) to check what works instead of guessing. I'm
still learning, mostly in the open.
Cognitive psychology
Why developers and customers actually behave the way they do.
Business experimentation
500+ A/B tests at Randstad & JDE. Measure what matters, prove what works.
Community building
Helped grow the Joomla!, Magento, CRO.CAFE and Spryker communities.
(AI) automation
Reliable AI workflows and local-first tooling that earns its keep.
Guido has a rare ability to translate community insights into tangible business intelligence, and to bring the business closer to the community.
Svitlana Kulynych Head of Learning Experience, Spryker · worked with me at Spryker
Recommendation excerpts written by colleagues on LinkedIn
"Guido is a thought leader in community building and developer relations. Any company serious about building an ecosystem should talk to him."
"He delivered results that mattered: developer feedback shaped our product roadmap, engineering teams connected directly with external developers, and our community became stronger after each challenge."
"With a small, high-performing team, Guido created a developer and customer community from scratch and turned it into a real asset for the business."
"Guido consistently brought energy and openness, making it easy to connect on both professional topics and personal interests like AI and podcasting. He also excelled at connecting people across business and technology, turning community exchanges into actionable collaboration. Guido showed real leadership without ever being my manager, creating alignment and momentum simply by bringing people together."
that's me