I'm a psychologist working in E-commerce.
I've built optimization teams & programs at innovative businesses,
turning user data and insights into customer success & business growth.
I speak around the world, building an engaged community
and helping businesses to go beyond.
As of October 2021 I'm the Global Business & Technology Evangelist
for the digital commerce visionairy Spryker.
I lead the team that empowers our global community and evangelize Spryker's product & technology.
If you think this is a dream job: It is!
I can help you set up, run experiments, analyze data, and glean insights about your customers that can be turned into actionable strategies.
As an international speaker and AWARD WINNING Podcast host, I'm available to inspire your audience at seminars or give workshops for your employees. I've been acknowledged as a highly engaging speaker at various events.
I provide actionable tips on improving your online business and boosting conversion rates.
I can guide your team to form a ‘customer intelligence team’ and embed a continuous optimization strategy within your organization
Interested in discussing your case or exchanging thoughts over lunch? I'm usually around Amsterdam and would love to hear from you
Contact me and we can have a look at what I can do for your business.
Besides my day job I have some other initiatives I'm working on.
I'm proud to host CRO.CAFE, a podcast promoting knowledge sharing between CRO professionals. It's now available in 4 languages and won the 2020 Experimentation Culture Award.
For a full year, 20+ expertgroups work on a specific topic and publish a white-paper, bundled into the yearly Shopping Tomorrow book. I was a part of the Revenue Optimization expertgroup from 2015-2021 and Futureproof Technologies for B2X (digital) Commerce in 2022.
I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!