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Привіт

, I'm Guido

Cognitive Psychologist
Customer experience optimization specialist
Magento Association board member
Magento Master 2019
International Speaker
AWARD WINNING Podcast host

I'm a psychologist focussed on E-commerce.

I've built optimization teams & programs at innovative businesses,
turning user data and insights into customer success & business growth.

I speak around the world, building an engaged community
and helping businesses to go beyond.

Book me for your event
Spryker

As of October 2021 I'm the Global Business & Technology Evangelist
for the digital commerce visionairy Spryker.

I evangelize Sprykers product & technology and support the empowerment of our global community.

If you think this is a dream job: It is!
And I'm actually hiring for my team so if you want a piece of the cake... contact me!

Spryker
With e-commerce experience since 2008 and an extensive worldwide network, I help companies make the right business decisions and to select the best solution providers and industry partners.
University
I studied Applied Cognitive Psychology at the Utrecht University. I combine knowledge of Human Factors with the latest online research to improve online communication & conversions.
Community
I’ve successfully built 3 large global communities and now help companies build customer communities. I love sharing my experience to help others build their business or community.

Brands that worked with me

Bol.com
SaraLee
Sanoma
KPN
Randstad
Favorite Gifts
T-Mobile
ANWB
ING
Helly Hansen
Euroflorist
Heineken

SKILLS

Chart

Conversion optimization

I help you set up, run your experiments, analyse the data and get statistically correct results and insights about your customers.

Presentations

Presentations

Need some inspiration? Hire me to present at your seminar to your customers or to give a workshop for your employees.

Expert

Expert reviews

I’ll give you my ideas and actionable tips on how to improve your online business and get higher conversion rates.

Training

Trainings & workshops

I can help you form a ‘customer intelligence team’ and embed a continuous optimization strategy within your organization.

Lunch

Lunch?

If you have an interesting case or idea, reach out, invite me to lunch, let's exchange thoughts. Most days I’m close to Amsterdam!

Question

Questions?

Contact me and we can have a look at what I can do for your business.

SIDE PROJECT

Besides my day job I have some other initiatives I'm working on.

CRO.CAFE

CRO.CAFE

Podcast I started in 2019 to promote knowledge sharing between CRO professionals. The podcast is now in 3 languages (English, Dutch and Spanish) I publish weekly interviews with digital marketing professionals, do livestreams from relevant events and organise a quarterly unconference. In 2020 the podcast won the Experimentation Culture Award.

cro.cafe
Shopping Tomorrow

Shopping Tomorrow

Shopping Tomorrow is an initiative that helps Dutch companies prepare themselves for the consumer and competition of tomorrow. Over 25 expertgroups work for a full year on a specific topic and publish a white-paper at the end of the year. These are bundled into the yearly Shopping Tomorrow book. I have been a part of the Revenue Optimization expertgroup from 2015-2021 and I'm now hosting the group Futureproof Technologies for B2X (digital) Commerce.

shoppingtomorrow.nl
Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!