I'm a psychologist working in E-commerce.
I've built optimization teams & programs at innovative businesses,
turning user data and insights into customer success & business growth.
I speak around the world, building an engaged community
and helping businesses to go beyond.
As of October 2021 I'm the Global Business & Technology Evangelist
for the digital commerce visionairy Spryker.
I evangelize Sprykers product & technology and lead the team that empowers our global community.
If you think this is a dream job: It is!
I help you set up, run your experiments, analyse the data and get statistically correct results and insights about your customers.
Need some inspiration? Hire me to present at your seminar to your customers or to give a workshop for your employees.
I’ll give you my ideas and actionable tips on how to improve your online business and get higher conversion rates.
I can help you form a ‘customer intelligence team’ and embed a continuous optimization strategy within your organization.
If you have an interesting case or idea, reach out, invite me to lunch, let's exchange thoughts. Most days I’m close to Amsterdam!
Contact me and we can have a look at what I can do for your business.
Besides my day job I have some other initiatives I'm working on.
This is a podcast I started in 2019 to promote knowledge sharing between CRO professionals in increase my insight into the market. The podcast is now in 4 languages (English, Dutch, German and Spanish) which I create together with my co-hosts. We publish weekly interviews with digital marketing professionals and do livestreams from relevant events. In 2020 the podcast won the Experimentation Culture Award.
This initiative by Thuiswinkel.org helps Dutch companies prepare themselves for the consumer and business landscape of tomorrow. For a full year, 20+ expertgroups work on a specific topic and publish a white-paper. These are bundled into the yearly Shopping Tomorrow book. I have been a part of the Revenue Optimization expertgroup from 2015-2021 and I'm now hosting the group Futureproof Technologies for B2X (digital) Commerce.
I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!