Subscribe to my newsletter
I'm a psychologist focussed on E-commerce.
I build teams that turn user data and insights into continuous business growth.
I speak around the world sharing my experience.
I work as customer experience optimization manager / innovator / facilitator for global brands at Vaimo. I teach and coach worldwide CRO teams improving their digital optimization processes.
I work with user data, experimentation and cross-cultural challenges. I share my experiences with marketeers, students, consumers, developers and merchants about online psychology and how to achieve continuous business growth.
I help you set up, run your experiments, analyse the data and get statistically correct results and insights about your customers.
Need some inspiration? Hire me to present at your seminar to your customers or to give a workshop for your employees.
I’ll give you my ideas and actionable tips on how to improve your online business and get higher conversion rates.
I can help you form a ‘customer intelligence team’ and embed a continuous optimization strategy within your organization.
If you have an interesting case or idea, reach out, invite me to lunch, let's exchange thoughts. Most days I’m close to Amsterdam!
Contact me and we can have a look at what I can do for your business.
Besides my day job I have some other initiatives I'm working on.
I started Dutchento in 2008 as an online platform for the Dutch users of Magento, an open source e-commerce platform. It offers the latest news, translations and support for all the specific Dutch aspects of the platform. We showcase Dutch projects and the companies and people that make it possible. It now serves as one of the largest Magento communities worldwide. Offline we organize the annual Meet Magento conference since 2019.
Dutch Podcast I started in 2019 to promote knowledge sharing between CRO professionals in The Netherlands. I publish weekly interviews with digital marketing professionals, do livestreams from relevant events and organise a quarterly unconference.
Shopping Tomorrow is an initiative that helps Dutch companies prepare themselves for the consumer and competition of tomorrow. Over 25 expertgroups work for a full year on a specific topic and publish a white-paper at the end of the year. These are bundled into the yearly Shopping Tomorrow book. I have been a part of the Revenue Optimization expertgroup since 2015.
I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!
