Hi, I'm Guido

Cognitive Psychologist
Conversion Specialist
Magento Association board member
Magento Master 2019
International Speaker

I'm a psychologist focussed on E-commerce.
I build teams that turn user data and insights into continuous business growth.
I speak around the world sharing my experience.

Upcoming eventsBook me for your event

I work as customer experience optimization manager / innovator / facilitator for global brands at Vaimo. I teach and coach worldwide CRO teams improving their digital optimization processes.

I work with user dataexperimentation and cross-cultural challenges. I share my experiences with marketeers, students, consumers, developers and merchants about online psychology and how to achieve continuous business growth.

Magento
With Magento experience since 2008 and an extensive worldwide network, I help companies make the right business decisions and to select the best solution providers and industry partners.
University
I studied Applied Cognitive Psychology at the Utrecht University. I combine knowledge of Human Factors with the latest online research to improve online communication & conversions.
Community
I’ve successfully built two large local communities and I’m working on number 3. I love sharing my experience to help others build their business or community.

Companies I helped with their
digital optimization

SaraLee
T-Mobile
KPN
Favorite Gifts
Heineken
Bol.com
Euroflorist
Randstad
ANWB
ING
eBay
Sanoma

Skills

Chart

Conversion optimization

I help you set up, run your experiments, analyse the data and get statistically correct results and insights about your customers.

Presentations

Presentations

Need some inspiration? Hire me to present at your seminar to your customers or to give a workshop for your employees.

Expert

Expert reviews

I’ll give you my ideas and actionable tips on how to improve your online business and get higher conversion rates.

Training

Trainings & workshops

I can help you form a ‘customer intelligence team’ and embed a continuous optimization strategy within your organization.

Lunch

Lunch?

If you have an interesting case or idea, reach out, invite me to lunch, let's exchange thoughts. Most days I’m close to Amsterdam!

Question

Questions?

Contact me and we can have a look at what I can do for your business.

Projects

Besides my day job I have some other initiatives I'm working on.

Dutchento & Meet Magento

Dutchento & Meet Magento

I started Dutchento in 2008 as an online platform for the Dutch users of Magento, an open source e-commerce platform. It offers the latest news, translations and support for all the specific Dutch aspects of the platform. We showcase Dutch projects and the companies and people that make it possible. It now serves as one of the largest Magento communities worldwide. Offline we organize the annual Meet Magento conference since 2019.

dutchento.org
CRO.CAFE

CRO.CAFE

Dutch Podcast I started in 2019 to promote knowledge sharing between CRO professionals in The Netherlands. I publish weekly interviews with digital marketing professionals, do livestreams from relevant events and organise a quarterly unconference.

cro.cafe
Shopping Tomorrow

Shopping Tomorrow

Shopping Tomorrow is an initiative that helps Dutch companies  prepare themselves for the consumer and competition of tomorrow. Over 25 expertgroups work for a full year on a specific topic and publish a white-paper at the end of the year. These are bundled into the yearly Shopping Tomorrow book. I have been a part of the Revenue Optimization expertgroup since 2015.

shoppingtomorrow.nl
Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!