Featured presentations

Composable Commerce & Packaged Business Capabilities

In today's business landscape, agility and flexibility are key. Organizations are achieving this through a variety of methods, including composable enterprise and PBCs. But what are these two often-heard buzzwords, and how can they help your business?

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Why becoming a Marketplace should be your Next Big Initiative

Together with Marnix from SQLI I hosted a session about marketplaces for retail organizations. What are all marketplace variants? What is the difference between selling on a marketplace and becoming a marketplace? What are the latest developments and why do we think you really need to be the first mover in your industry when it comes to marketplaces...

More info about Sprykers Enterprise Marketplace Capabilities.

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Still A/B testing your buttons? You need to think (much) bigger...

  • CRO/CXO, Experiments and A/B testing have gained a lot of traction in the last years, hopefully also within your company;
  • When optimizing, a lot of commerce teams seem stuck experimenting with minor frontend changes like tekst, images or layout.
  • While still valuable to do this, you could benefit much more from the experimentation mindset when applying this to not just your frontend, but to across all aspects of your business
  • Guido shows you how using Packaged Business Capabilities can give your commerce team the freedom to do just that.
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Persuasive E-commerce

Presentation or workshop in which I teach the audience about the biases that our brain has, the mistakes we make while making decisions and how we can utilize this in an e-commerce environment.

By far my most popular popular presentation. Started out giving this session in 2011 and it kept evolving over the years in a session I have now given in over 25 countries!

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Creating an optimization culture

How to align CRO teams across multiple countries and timezones, all in different stages of digital maturity? During this session, Guido shares his experience and talks about the challenges of building an agile experimentation/ online optimization culture within a large international corporation.

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Cross-cultural website optimization

In this presentation I share my experience with optimizing websites across different countries/cultures. What things are the same, what things are different and what should you do when expanding internationally from a cultural standpoint?

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Building your optimization technology stack

When starting out with a program around optimizing the conversion rate (CRO) or - a bit broader - the customer experience (CXO), you will inevitability run into some challenges around the technology stack you’ll be using.

Let’s talk about that.

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Building your Optimization Dream Team

In this session I share my experience in building in-house Conversion optimization teams: what platforms, people and processes do you need?

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Improve CRO processes with evolutionary AI

How do you get to the best converting layout of your website? In this case study, Guido talks about how his team is preparing for the next steps in optimizing B2B and B2C e-commerce platforms through Artificial Intelligence systems. Will AI be more efficient and can it replace the regular A/B testing process? This new AI approach is a revolution in the conversion world, with a ground breaking promise all experts are looking out for. Let’s see how it’s being used in practice!

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Data Driven Decisions meets Psychology

This is a combination of 3 session where Guido will talk about...

1) why psychology is important when you’re selling online
2) how to build an optimization team and
3) talk about optimization culture.

See this blogpost for all background information and additional articles.

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Upcoming events where I'll be speaking

Spryker customer day

May 23, 2022

Growth marketing Summit

June 15, 2022

Spryker customer day

June 21, 2022
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Keynote Speaker

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!