Presentations

This is a combination of 3 session where Guido will talk about...

1) why psychology is important when you’re selling online
2) how to build an optimization team and
3) talk about optimization culture.

See this blogpost for all background information and additional articles.

Presentation or workshop in which I teach the audience about the biases that our brain has, the mistakes we make while making decisions and how we can utilize this in an e-commerce environment.

By far my most popular popular presentation. Started out giving this session in 2011 and it kept evolving over the years in a session I have now given in over 20 countries!

In this presentation I share my experience with optimizing websites across different countries/cultures. What things are the same, what things are different and what should you do when expanding internationally from a cultural standpoint?

When starting out with a program around optimizing the conversion rate (CRO) or - a bit broader - the customer experience (CXO), you will inevitability run into some challenges around the technology stack you’ll be using.

Let’s talk about that.

In this session I share my experience in building in-house Conversion optimization teams: what platforms, people and processes do you need?

How to align CRO teams across multiple countries and timezones, all in different stages of digital maturity? During this session, Guido shares his experience and talks about the challenges of building an agile experimentation/ online optimization culture within a large international corporation.

How do you get to the best converting layout of your website? In this case study, Guido talks about how his team is preparing for the next steps in optimizing B2B and B2C e-commerce platforms through Artificial Intelligence systems. Will AI be more efficient and can it replace the regular A/B testing process? This new AI approach is a revolution in the conversion world, with a ground breaking promise all experts are looking out for. Let’s see how it’s being used in practice!