Presentations

Build for the customer journeys of tomorrow and prepare your commerce platform for fast changes in customer and supplier demands. I offer you 5 guiding principles to get ready for the near future and discuss Composable Commerce and (B2B and B2C) marketplaces.

• CRO/CXO, Experiments and A/B testing have gained a lot of traction in the last years, hopefully also within your company;
• When optimizing, a lot of commerce teams seem stuck experimenting with minor frontend changes like text, images or layout.
• While still valuable to do this, you could benefit much more from the experimentation mindset when applying this to not just your frontend, but to across all aspects of your business
• Guido shows you how using Packaged Business Capabilities can give your commerce team the freedom to do just that.

In today's business landscape, agility and flexibility are key. Organizations are achieving this through a variety of methods, including composable enterprise and PBCs. But what are these two often-heard buzzwords, and how can they help your business?

Build for the customer journeys of tomorrow and prepare your commerce platform for fast changes in customer and supplier demands. I offer you 5 guiding principles to get ready for the near future and discuss Composable Commerce and (B2B and B2C) marketplaces.

Build for the customer journeys of tomorrow. To stay ahead of your competitors and keep winning in the next era of digital commerce, B2B companies need to collaborate with suppliers of commerce technology that help then adapt to fast changing marktets. Together with Henk Mensinga from Youwe I discussed how a composable commerce approach helps B2B companies to form a foundation for their futureproof e-commerce strategy.

Together with Marnix from SQLI I hosted a session about marketplaces for retail organizations. What are all marketplace variants? What is the difference between selling on a marketplace and becoming a marketplace? What are the latest developments and why do we think you really need to be the first mover in your industry when it comes to marketplaces...

More info about Sprykers Enterprise Marketplace Capabilities.

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Presentation or workshop in which I teach the audience about the biases that our brain has, the mistakes we make while making decisions and how we can utilize this in an e-commerce environment.

By far my most popular popular presentation. Started out giving this session in 2011 and it kept evolving over the years in a session I have now given in over 25 countries!

In this presentation I share my experience with optimizing websites across different countries/cultures. What things are the same, what things are different and what should you do when expanding internationally from a cultural standpoint?