Guido presenting at a conference


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Still A/B testing your buttons? You need to think (much) bigger...

20 minutes
Intended Audience:
E-commerce managers, CRO Specialists
  • CRO/CXO, Experiments and A/B testing have gained a lot of traction in the last years, hopefully also within your company;
  • When optimizing, a lot of commerce teams seem stuck experimenting with minor frontend changes like text, images or layout.
  • While still valuable to do this, you could benefit much more from the experimentation mindset when applying this to not just your frontend, but to across all aspects of your business
  • Guido shows you how using Packaged Business Capabilities can give your commerce team the freedom to do just that.

I've given the above session at the following events:

eCommerce & Digital Marketing EXPO Greece & SE Europe
Great Britain
eTail Europe
Great Britain
Business Online

Other popular sessions:

Keynote Speaker

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I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event onĀ my schedule!