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Still A/B testing your buttons? You need to think (much) bigger...

Duration:

20 minutes

Intended Audience:

E-commerce managers, CRO Specialists

CRO/CXO, Experiments and A/B testing have gained a lot of traction in the last years, hopefully also within your company;
When optimizing, a lot of commerce teams seem stuck experimenting with minor frontend changes like text, images or layout.
While still valuable to do this, you could benefit much more from the experimentation mindset when applying this to not just your frontend, but to across all aspects of your business
Guido shows you how using Packaged Business Capabilities can give your commerce team the freedom to do just that.

Still A/B testing your buttons? You need to think (much) bigger...

Contact me to present this at your event

Slidedeck:

Still A/B testing your buttons? You need to think (much) bigger...

Video:

Still A/B testing your buttons? You need to think (much) bigger...

I've given the above session at the following events:

eCommerce & Digital Marketing EXPO Greece & SE Europe

2022

eTail Europe

2022

Business Online

2022

View upcoming events

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Go to presentations overview

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!