As announced in November I would be starting a new (Dutch) podcast series this year about CRO. Today the first episode launched!
In this first episode I spoke with Helene Hallebeek, CRO specialist at Transavia, an Amsterdam-based airline company that is part of the Air France KLM group. Transavia participated in the CRO Awards that were organized in fall and we discuss the winning and loosing cases they submitted and what happened with those so far.
Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.