First episode of CRO.CAFÉ is live!

Written by Guido Jansen in
January 2019

As announced in November I would be starting a new (Dutch) podcast series this year about CRO. Today the first episode launched!

In this first episode I spoke with Helene Hallebeek, CRO specialist at Transavia, an Amsterdam-based airline company that is part of the Air France KLM group. Transavia participated in the CRO Awards that were organized in fall and we discuss the winning and loosing cases they submitted and what happened with those so far.

Big shoutout towards Effective Experiments and Convert.com for being sponsors of CRO.CAFÉ right out of the gate!

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This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) en Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that. Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands. (oorspronkelijk gepubliceerd op https://www.cro.cafe/)