I hope my session inspired you to work on this, but I don’t have the illusion that my 1,5 hour general session gave you all the information you need for your specific situation. So to help you get started, below you will find many notes and further readings on the topics around this session t get you started on implementing this in your organization.
Need more help? Send me your questions on Twitter (@guido) or send an e-mail to x at gui.do.
Part 1: Persuasive E-commerce
Data Driven Decisions meets Psychology by Guido JansenDuring the Nomadmage session, Guido will show you... 1) why psychology is important when you're selling online, 2) how…slides.com
Expanded version of me talking about Persuasive E-commerce:
Video where I talk about our experiments with running multivariate tests with Machine Learning through Sentient Ascend:
List of cognitive biases - https://en.wikipedia.org/wiki/List_of_cognitive_biases
Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.