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On October 24th, I gave a session at Nomad Mage about using psychology and data to make the decisions to improve your webshop.
I hope my session inspired you to work on this, but I don’t have the illusion that my 1,5 hour general session gave you all the information you need for your specific situation. So to help you get started, below you will find many notes and further readings on the topics around this session t get you started on implementing this in your organization.
Need more help? Send me your questions on Twitter (@guido) or send an e-mail to x at gui.do.
Slidedeck:
Data Driven Decisions meets Psychology by Guido JansenDuring the Nomadmage session, Guido will show you... 1) why psychology is important when you're selling online, 2) how…slides.com
Expanded version of me talking about Persuasive E-commerce:
Video where I talk about our experiments with running multivariate tests with Machine Learning through Sentient Ascend:
Cognitive biases:
Tools I’m using on a daily/weekly basis:
Books you should read:
Slidedeck:
http://slides.com/gxjansen/team-data-building-a-data-driven-optimization-team
Also see my posts The CRO Process and The Website Optimization Workflow over on LinkedIn.
Mentioned tools:
Further reading:
Slidedeck:
Optimization culture by Guido Jansen
Further reading:
Reach out on Twitter!
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.
This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) en Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that. Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands. (oorspronkelijk gepubliceerd op https://www.cro.cafe/)
