I hope my session inspired you to work on this, but I don’t have the illusion that my 1,5 hour general session gave you all the information you need for your specific situation. So to help you get started, below you will find many notes and further readings on the topics around this session t get you started on implementing this in your organization.
Need more help? Send me your questions on Twitter (@guido) or send an e-mail to x at gui.do.
Part 1: Persuasive E-commerce
Data Driven Decisions meets Psychology by Guido JansenDuring the Nomadmage session, Guido will show you... 1) why psychology is important when you're selling online, 2) how…slides.com
Expanded version of me talking about Persuasive E-commerce:
Video where I talk about our experiments with running multivariate tests with Machine Learning through Sentient Ascend:
List of cognitive biases - https://en.wikipedia.org/wiki/List_of_cognitive_biases
In rapid changing online environments, continues business experimentation is a great way of constantly learning what works and what doesn’t. But then the question might arise: how far do you go? What do you test? And is it sometimes ok NOT to test something?