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Video Often Confused Commerce Terms Audio Often Confused Commerce Terms

Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.

VideoFor the anthropodologists: Interview with Ben Marks (Magento Inc.)AudioFor the anthropodologists: Interview with Ben Marks (Magento Inc.)

At our Dutch Magento Unconference Guido spoke with Ben Marks about his work at Magento, travelling around the world and why The Netherlands is the best place ever.

VideoArtificial Intelligence/ Machine learning for E-commerce optimizationAudioArtificial Intelligence/ Machine learning for E-commerce optimization

‍Evaluation of our experiment with Sentient Ascend.

VideoProving the monetary value of A/B testingAudioProving the monetary value of A/B testing

How to go from “4% conversion uplift” to “€636K — €854K extra profit this year”. Example calculation sheet included!

VideoConversion Rate Optimisation & Multivariate Testing through AI by Guido JansenAudioConversion Rate Optimisation & Multivariate Testing through AI by Guido Jansen

During Amsterdam’s Growth Marketing Conference we had a talk by Guido Jansen about Conversion Rate Optimisation & Multivariate Testing through AI. Guido talks about the significant advantage AI can provide marketers in conversion rate optimisation & multivariate testing.

VideoDanielle Mundle and Guido Jansen talk about our last MUGAudioDanielle Mundle and Guido Jansen talk about our last MUG

Listen to Danielle and Guido while during their short recap of the Magento User Group in Rotterdam. Danielle came all the way from the USA to talk about UX design for your webshop and Guido hosted a session about A/B testing.

VideoGuido Jansen at Pan European StrategyForum Retail 2017, DenmarkAudioGuido Jansen at Pan European StrategyForum Retail 2017, Denmark

Guido Jansen the Chief Psychology Officer & Interim Manager E-commerce Team of Euroflorist Europe shares his thoughts on the following topics: -In a nutshell, what was your presentation about today? -What will be the role of Artificial Intelligence in retail now and in the future? -How do you differentiate yourself from other companies?

VideoThe CRO ProcessAudioThe CRO Process

The CRO Process

February 2017

Every year, the (Dutch) Shopping Tomorrow initiative brings together a large group subject matter experts (450 this year) to tackle specific busnisess challenges about — you guessed it — how consumers are shopping in the near future (tackling both online and offline).

VideoBlackhat Design: Weapons of Social SeductionAudioBlackhat Design: Weapons of Social Seduction

Everyone working in (E-)commerce basically gets paid to get others to buy stuff. When talking to a salesman, you know you are being sold to and that is usually fine....

VideoA/B testing Myth: “Don’t test during peaks”AudioA/B testing Myth: “Don’t test during peaks”

If you’re A/B testing, you might’ve had the questions if you (or your company) should be testing during high-traffic/transaction periods (aka peak seasons like Christmas).

VideoInterview: Manuel Da costa - Effective ExperimentsAudioInterview: Manuel Da costa - Effective Experiments

Interview @ Conversion Hotel 2016 (www.conversionhotel.com) with Manuel Da Costa, the man behind Effective Experiments

VideoBart Schutz - Cross-cultural Website OptimizationAudioBart Schutz - Cross-cultural Website Optimization

How does Bart work when optimizing websites across cultures?

VideoJeffrey Eisenberg - Cross-cultural Website OptimizationAudioJeffrey Eisenberg - Cross-cultural Website Optimization

How does Jeffrey work when optimizing websites across cultures?

VideoTalesh Talking Security @ #MUC16NLAudioTalesh Talking Security @ #MUC16NL

Talesh Seeparsan (@_Talesh) talking Security @ #MUC16NL

VideoJisse and I get attacked by a goat and a chickenAudioJisse and I get attacked by a goat and a chicken

Interview with Jisse Reitsma (Yireo) during the MageUnconference in Utrecht on October 15th 2016 about the session he gave on Magento Extension Quality and about the upcoming Magento 2 Seminar.

VideoI gave a talk about International business with Sonja RiestererAudioI gave a talk about International business with Sonja Riesterer

Interview Sonja Riesterer & Fabian Schmengler

I'm a cognitive psychologist focussed on E-commerce in general and the Spryker platform specifically.
I build teams that turn user data & insights into continuous business growth.
I speak around the world sharing my experience.

Want to stay updated with my insights on E-commerce trends, online experiments, community building, and more? Follow me on LinkedIn and join the conversation.

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