Recording from Emerce GAUC where we talk with Simo Ahava, Ton Wesseling and Steen Rasmussen about the current state of Analytics and in particular how browser are making our work harder :). (oorspronkelijk gepubliceerd op https://www.cro.cafe/)
Whether talking to agencies or clients, implementing behavioral sciences in agile teams seems to be a struggle that many companies face. Together with André Morys, owner of konversionsKRAFT I explore why this is the case and what optimization teams can do to overcome this. (oorspronkelijk gepubliceerd op https://www.cro.cafe/)
Guy Yalif performed his CH2019 keynote "AI & Personalization Demystified" and spoke about how we can use AI and machine learning, what it is (and isn't) good for in marketing and personalization. After his session, he and Niels Reimer joined me in the café to talk about this! (oorspronkelijk gepubliceerd op https://www.cro.cafe/)
If you’re a merchant, contemplating the future of eCommerce, listen to Boris Lokschin, CEO of Spryker, talk about how his open source eCommerce platform can help you now, and in the future. Key takeaways include: Boris’s background in eCommerce, where eCommerce technology is heading, what role the marketplaces play in the future of eCommerce in Europe, why the big platforms own the customers, the vision for Spryker, the surprising applications that he’s seen clients use Spryker for, and how to work with a co-CEO. (originally published on https://www.coreofcommerce.com/)
At MagentoLive Europe I was able to sit down with Gary Specter, Vice President, Global Head GTM, Commercial at Adobe, and ask him three questions live during a livestream from the event! #MLEU #ecommerce.
Together with Michele Miller, Sr. manager of Solutions Innovations at Adobe, I was invited to host the Commerce Sneaks session at MagentoLive Europe 2019 in Amsterdam. Amazing to see the innovations that the community has come up with in the half year since the previous Commerce Sneaks at Imagine!
In 2019 I will start a new Dutch podcast series about CRO (Conversion Rate Optimization). I want to get a better insight into the Dutch CRO field, get an idea of how everyone is working, what the struggles are and use this platform to exchange knowledge and experience. I'll be interviewing people working in/with CRO at agencies, tool vendors, merchants and other end-users.
The last couple of weeks the Magento Association Task Force has been working on the Mission and Culture statement for the new Magento Association. Today at Magento Live Europe in Barcelona, Mark Lavelle - Senior Vice President of Magento - announced this on stage.