Guido Jansen at Pan European StrategyForum Retail 2017, Denmark

Written by Guido Jansen in
May 2017

Guido Jansen the Chief Psychology Officer & Interim Manager E-commerce Team of Euroflorist Europe shares his thoughts on the following topics: -In a nutshell, what was your presentation about today? -What will be the role of Artificial Intelligence in retail now and in the future? -How do you differentiate yourself from other companies?

Recent posts
Often Confused Commerce Terms
 Often Confused Commerce Terms

Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.

Optimization hierarchy of evidence
Optimization hierarchy of evidence

A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.