Guido Jansen the Chief Psychology Officer & Interim Manager E-commerce Team of Euroflorist Europe shares his thoughts on the following topics: -In a nutshell, what was your presentation about today? -What will be the role of Artificial Intelligence in retail now and in the future? -How do you differentiate yourself from other companies?
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Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.