As and event organiser, this is a very cool stat: with still 4 weeks to go, we sold 80% of the tickets for Day 1 of Meet Magento The Netherlands (May 12/13). And not to the core group of enthusiast, but only to merchants that want to switch to Magento (2). To provide some context: we usually sell 80% of our tickets in the last 3 weeks before the event. So what is going on...?
We had our first Dutch Meet Magento event on January 27th 2009 and we
had 100 enthusiastic attendees and speakers (incl. founders Roy Rubin
and Yoav Kutner) interested in the platform. At that time, only a
handful of shops used Magento.
After 5 years of Meet Magento and growing to over 400 attendees, some sponsors told us that "most people at Meet Magento already work with Magento".
Which makes sense since it's a Magento event. And this is obviously
very good for Magento, the attendees and industry partners. But it's not
very useful for solution partners looking to implement Magento projects
for new merchants.
New concept: lead generation day
We did a brainstorm session with many Magento companies to 'fix' that
and in 2014 we added a new "lead generation" day before the already
existing conference. For this day we reached out to a group that is by
definition not in our event network and hard to reach: merchants NOT
using Magento. We called a lot of them and invited them for the
first day and... we had around 100 fresh merchants ready to do business!
We introduced the merchants to the wondrous world of Magento and
showed what it could do for their business. Once convinced (or at least very
interested ;)) we actively connected the merchants to the solution
providers. We matched their business profile with the solution partners
and took them on a guided tour along the solution partners pitching
their solutions. This worked great!
To be clear: we don't try to get everyone on Magento.
Because sometimes other platforms might have a better solution for your
specific business. So we also hosted a session showing use cases of
where Magento didn't work and how Magento compares to competing
platforms. After all the goal is not only to get people using Magento,
but also to be happy about that and stay with the platform. Obviously
we're not completely unbiased, but having this honesty and clarity
towards new merchants at the event is definitely highly appreciated by
Through coopetition, we get much more people using Magento than any single company could do on their own.
In 2014 and 2015 doing this we got more people on the platform, many
business deals came from our event and overall it was a great example of
very good to see competitors (the Magento solution
partners) collaborate to make this event happen to "create a bigger
So what is next?
Today we have over 200 new merchants looking to do business at Meet
Magento and of course the new Magento 2 platform definitely helps
getting more people interested.
This year it's the 3rd time we're doing this. As always we keep
trying new things to improve and optimize the concept. This year we grow
the market and will connect even more businesses and maybe also yours. I
look forward to seeing you make new great projects with Magento and
possibly win awards doing so!
Are you a Merchant looking for a new e-commerce platform or
working with Magento and interested in our event? Or are you already
into Magento and want more deep-dives on Day 2? Check for more info http://www.meet-magento.nl/ or send me a DM!