Magento Partner shakeout: around 100 partners removed from partner listings

Written by Guido Jansen in
October 2012

Last month there were around 386 official solution partners listed on Today, only 281 are left. What happened?

Well, Magento kicked them out (gently :)). Last year at the Innovate conference the Magento Developer certification was introduced to give developers a chance to prove their Magento skills. This also gave Magento partner companies a way to differentiate themselves from other companies with the number of certified developers working for them. In Q1 of 2012, Magento announced that partners were required to have a certain amount of certified developers on their payroll in order to stay in the partner program. The numbers depends on the partner level: if you're a Gold partner you need 4 certified developers, a Silver partner 2 and bronze partners have no certification requirements. I think this is a well needed requirement as I also pointed out in my post 'Magento Partnership Improvements' in Februari 2011. I also think Magento did it's best to gradually introduce this requirement to their partners and they've all been notified about this before the removal. I actually think the number of required developers per partner is still a bit low. I do expect that requirement to be raised further in the coming years. So the result is that around 100 worldwide partners (27%) are now removed from the partner listing on because of this requirement. This doesn't mean that the removed partners are now not a partner anymore (I think) but 'only' that they're not visible anymore in the listing. But I've heard from several new partners that being listed on gave them a really nice boost in sales leads so being removed can be a big disadvantage for the removed companies. Also: if a partner claims on their own website that they're a Magento partner but they don't show up on the official list than potential customer might skip calling them altogether. What do you think? An outrageous act by Magento or a logical step in Magento becoming more and more professional?

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