Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
This video is about the session Fabian and I did at the Magento Unconference in The Netherlands on October 16th 2016.
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Talk about the Aesthetic Usability and Anchoring & Adjustment effects while in London for a conference.
This year and especially today has been eye opening. In some mayor western countries (similar to where I live in) many (and apparently sometimes a majority) of people have an entirely different perception of reality than I do. This is not a big surprise, but the gap seems to be much larger than previously anticipated.
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#mm16nl aftermovie, made by: http://www.jaimiepeeters.nl/
As and event organiser, this is a very cool stat: with still 4 weeks to go, we sold 80% of the tickets for Day 1 of Meet Magento The Netherlands (May 12/13). And not to the core group of enthusiast, but only to merchants that want to switch to Magento (2). To provide some context: we usually sell 80% of our tickets in the last 3 weeks before the event. So what is going on...?
This is a re-post of an interview with me by the Swedish magazine eHandel
My 5 tips on building your personal brand by having a healthy personal + business presence on your social media channels.
So if you want to get started with A/B testing, you should calculate up front if you have enough users and conversions to see if it is even possible to perform an A/B test on your site. There are some general rules of thumb out there that say "don't go A/B testing when you have < 1000 conversions", which is fine, but probably not really helpful in your situation.
Website optimization is not just about installing an A/B testing tool, creating some (random) tests and hope for the better. It's one element of a testing process that builds on consistent gathering and testing knowledge about your customers and implementing all elements can seem a daunting task.
This week I'll be exploring the layout of the checkout process which is the second blog in this series. if you missed the first, checkout the Checkout Optimization Introduction post.
Here's the video from me at Meet Magento in Leipzig, Germany last June. I presented my Online Persuasion session and the video was published this week at nr-apps.com.
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I'm a cognitive psychologist focussed on E-commerce in general and the Spryker platform specifically.
I build teams that turn user data & insights into continuous business growth.
I speak around the world sharing my experience.
Want to stay updated with my insights on E-commerce trends, online experiments, community building, and more? Follow me on LinkedIn and join the conversation.
More about Guido
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I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!
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