Aesthetic-Usability Effect

Written by Guido Jansen in
August 2010

Theory:

From the article Attractive  Things Work Better from DA Norman: Positive affect makes people more tolerant of minor difficulties and  more flexible and creative in finding solutions. Products designed for  more relaxed, pleasant occasions can enhance their usability through  pleasant, aesthetic design. Aesthetics matter: attractive things work  better.

In short: We have the tendency to place value on products/ services/  persons  based on a very limited  piece of data and we value things  more when  they cost more.

Application:

How attractive are your products? How good-looking is your website to your users? Attractive doesn't have to mean you have to spend thousands of dollars on a design agency. But you can't get away with throwing together some lines, forms and colors. If you're not a designer, get help of someone who is and make your shop look like it's very user friendly. The funny part? It'll actually become more user friendly. 

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