Availability cascade

Written by Guido Jansen in
November 2012

Theory:

When something is being repeated over and over again, it must be true. Right..?

Application:

When you need to convince customers of something, repeating your point (possibly from different angles and different media) will help you make the customer believe it's true. What will be even more powerful is having multiple sources confirming or repeating you claims. Of course it also helps if the claims are... you know, actually true :).

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First episode of CRO.CAFÉ is live!
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CRO.CAFÉ Episode 0 (Teaser)
CRO.CAFÉ Episode 0 (Teaser)

In 2019 I will start a new Dutch podcast series about CRO (Conversion Rate Optimization). I want to get a better insight into the Dutch CRO field, get an idea of how everyone is working, what the struggles are and use this platform to exchange knowledge and experience. I'll be interviewing people working in/with CRO at agencies, tool vendors, merchants and other end-users.