Availability cascade

Written by Guido Jansen in
November 2012

Theory:

When something is being repeated over and over again, it must be true. Right..?

Application:

When you need to convince customers of something, repeating your point (possibly from different angles and different media) will help you make the customer believe it's true. What will be even more powerful is having multiple sources confirming or repeating you claims. Of course it also helps if the claims are... you know, actually true :).

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