Bandwagon effect

Written by Guido Jansen in
October 2010

Theory:

We have the tendency to do (or believe) things because many other people do (or believe) the same. 

Application:

People use products and services because others use them. It's a really powerful effect that can explain why sometimes groups don't use the best or optimal product available, even if they're aware that their product isn't the best. People follow the herd. You can see this happening online with social networks where the main value of the product also lies with the people that use it. For new companies this might feel like a paradox: to gain users, you need more users. But you can kickstart such a userbase through several techniques like free trials, free 'starter' packages or using some kind of invite system. Important factor here is that you need to let non-users know that others are using your product which makes this closely related to Social Proof

Recent posts
Magento Masters: Mentor 2019
Magento Masters: Mentor 2019

Today it was announced that I was selected as a Magento Master for 2019 in the Mentor category!

Podcast: Conversie piramide, Foggs gedragsmodel en personaliseren
Podcast: Conversie piramide, Foggs gedragsmodel en personaliseren

In deze 4e aflevering praat ik met Martin van Kranenburg over de conversie piramide, de ultieme formule voor conversie optimalisatie, personaliseren en de tool die hij aan het ontwikkelen is die het werk van CRO specialisten weer een stukje makkelijker moet maken.