Contrast

Written by Guido Jansen in
September 2010

Theory:

Things that stand out attract our attention. 

Application:

The most important elements on your website should stand out. You can use several design elements (color, shapes, movement) to create a (subtle) pop-out effect. You can also use this effect by deviating from your regular routines or style by providing unexpected content, movies or newsletters.

Recent posts
Announcing a new Magento community project
Announcing a new Magento community project

I would like to share a new project with you. I’ve had this idea for over 5 years now and I’ve finally been able to make it a reality in the last couple of weeks.

Can you afford not to know? Can you afford to be wrong?
Can you afford not to know? Can you afford to be wrong?

In rapid changing online environments, continues business experimentation is a great way of constantly learning what works and what doesn’t. But then the question might arise: how far do you go? What do you test? And is it sometimes ok NOT to test something?