Contrast

Written by Guido Jansen in
September 2010

Theory:

Things that stand out attract our attention. 

Application:

The most important elements on your website should stand out. You can use several design elements (color, shapes, movement) to create a (subtle) pop-out effect. You can also use this effect by deviating from your regular routines or style by providing unexpected content, movies or newsletters.

Recent posts
Often Confused Commerce Terms
 Often Confused Commerce Terms

Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.

Optimization hierarchy of evidence
Optimization hierarchy of evidence

A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.