Curiosity

Written by Guido Jansen in
November 2010

Theory:
When we are presented with an interesting piece of information, we want to know more! 

Application:

Curiosity is an important motivator of our behavior. It's important for the discovery, development and improvement of ourselves and the world around us. As a webshop owner you can trigger this in several ways. You can present your visitors with interesting information, give a demo, show how the lives of others was greatly improved by your product or let people actually use (a tuned down version of) your product. The key is to tease people to give them just enough to want more!

Recent posts
First episode of CRO.CAFÉ is live!
First episode of CRO.CAFÉ is live!

As announced in November I would be starting a new (Dutch) podcast series this year about CRO. Today the first episode launched!

CRO.CAFÉ Episode 0 (Teaser)
CRO.CAFÉ Episode 0 (Teaser)

In 2019 I will start a new Dutch podcast series about CRO (Conversion Rate Optimization). I want to get a better insight into the Dutch CRO field, get an idea of how everyone is working, what the struggles are and use this platform to exchange knowledge and experience. I'll be interviewing people working in/with CRO at agencies, tool vendors, merchants and other end-users.