Curiosity

Written by Guido Jansen in
November 2010

Theory:
When we are presented with an interesting piece of information, we want to know more! 

Application:

Curiosity is an important motivator of our behavior. It's important for the discovery, development and improvement of ourselves and the world around us. As a webshop owner you can trigger this in several ways. You can present your visitors with interesting information, give a demo, show how the lives of others was greatly improved by your product or let people actually use (a tuned down version of) your product. The key is to tease people to give them just enough to want more!

Recent posts
Announcing a new Magento community project
Announcing a new Magento community project

I would like to share a new project with you. I’ve had this idea for over 5 years now and I’ve finally been able to make it a reality in the last couple of weeks.

Can you afford not to know? Can you afford to be wrong?
Can you afford not to know? Can you afford to be wrong?

In rapid changing online environments, continues business experimentation is a great way of constantly learning what works and what doesn’t. But then the question might arise: how far do you go? What do you test? And is it sometimes ok NOT to test something?