Theory:
We are actively engaged when our actions result in direct feedback from the system.
Application:
Can you provide a environment that responds to the visitor? Can you change the content of your webshop to the specific needs of the client? Magento for instance has the 'layered navigation' capability which allows customers to dynamically filter the content of your shop to fit their needs instead of restricting them to predefined categories to choose from. Or you could allow customers to add content to your website through (for example) reviews or ratings and showing immediate changes.
Today it was announced that I was selected as a Magento Master for 2019 in the Mentor category!
In deze 4e aflevering praat ik met Martin van Kranenburg over de conversie piramide, de ultieme formule voor conversie optimalisatie, personaliseren en de tool die hij aan het ontwikkelen is die het werk van CRO specialisten weer een stukje makkelijker moet maken.
