(for an introduction to this blog series: How to create a Magento Master) I am Voskan Martirosian, student of Digital Communication studies at Hogeschool Utrecht. The next 6 months I am going to work as a consultant, project manager and as Guido said probably a Magento guru! I am proud to work with these Magento professionals and a cognitive psychologist. I hope also to be a nice college and learn a lot from working with Magento. Having learned how Magento operates, I would be glad to educate others how to use this program as I enjoy giving presentations and making people inspired about new products. The world of Digital Communication is quite broad and I should think a lot before choosing the right direction. According to my experience more and more companies are interested in e-commerce, Search Engine Optimization and advertising. This direction I would like to choose right now.I would be glad to receive feedback to my (weekly) posts.
Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.