Course participant: Introducing Voskan

Written by Guido Jansen in
September 2010

(for an introduction to this blog series: How to create a Magento Master) I am Voskan Martirosian, student of Digital Communication studies at Hogeschool Utrecht. The next 6 months I am going to work as a consultant, project manager and as Guido said probably a Magento guru! I am proud to work with these Magento professionals and a cognitive psychologist. I hope also to be a nice college and learn a lot from working with Magento. Having learned how Magento operates, I would be glad to educate others how to use this program as I enjoy giving presentations and making people inspired about new products. The world of Digital Communication is quite broad and I should think a lot before choosing the right direction. According to my experience more and more companies are interested in e-commerce, Search Engine Optimization and advertising. This direction  I would like to choose right now.I would be glad to receive feedback to my (weekly) posts. 

Recent posts
Optimization hierarchy of evidence
Optimization hierarchy of evidence

A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.

[EN] Datascience can do what?
[EN] Datascience can do what?

This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) en Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that. Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands. (oorspronkelijk gepubliceerd op https://www.cro.cafe/)