It's important to know all about the features of Magento, what it can and cannot do and where you can refer to when you or clients have questions about Magento. So for this lesson, you'll start to discover all things that make Magento one of the coolest products out there. We start by looking at some video's and reading Magento documentation.
These are the guides provided by Magento Inc. aimed at the users of the system: you and your clients. I would advice to always provide your clients with these as a backup reference.
At the moment there are 29 (mainly non-technical) screencasts available with over 1 hour and 45 minutes aimed at explaining specific Magento features, both frontend and backend. Great for getting a glimpse on what Magento can do and to see it live in action. Go to the Magento Screencasts.
Webinars are live seminars, but online. Many of these are recorded so you can also see them afterwards: at the moment there are 31 webinars available in the webinar archive, all around 30-60 minutes in length. Some of them are aimed at development, you can skip those. Although some are a little outdated, most will contain quite interesting information.
Because this is quite a heavy lesson with much reading and watching, you will have two weeks for this lesson.
Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.