Limited Access (Private Sales)

Written by Guido Jansen in
August 2010

Theory:

We have a natural desire for thing that are (perceived as) exclusive or belonging to a selected group. 

Application:

Many websites who launch new features have a "Private Beta" which creates interest for the new features. But you can also apply this to online shopping by creating 'Private sales' shops or categories: only users who are invited can create an account and view the products and promotional actions. You can use this for your complete shop or a certain category of products. You could give your most valuable customers 'early access' to new products of give them exclusive access to cheap end-of-life products. There is a screencast from Magento explaining the possibilities of Private Sales with Magento.

Recent posts
Announcing a new Magento community project
Announcing a new Magento community project

I would like to share a new project with you. I’ve had this idea for over 5 years now and I’ve finally been able to make it a reality in the last couple of weeks.

Can you afford not to know? Can you afford to be wrong?
Can you afford not to know? Can you afford to be wrong?

In rapid changing online environments, continues business experimentation is a great way of constantly learning what works and what doesn’t. But then the question might arise: how far do you go? What do you test? And is it sometimes ok NOT to test something?