Presentation: Online Persuasion

Written by Guido Jansen in
June 2011

I present about Online Persuasion regularly, and here you can find my presentation slides. Other resources (like books, other websites, video's etc.) can also be found at https://www.gui.do/presentation/persuasive-e-commerce. I've given this presentation in short 30-minute form to 3-hour workshops on several e-commerce events in The Netherlands, Germany, France, Poland, Romania, Brazil, Spain and the USA. Although the presentation below without my explanation might leave some open questions here and there, I think it's worthwhile clicking through it if you're interested in the topic. Just place a comment if you need more info or have some feedback. A video version from Meet Magento Germany is also included at https://www.gui.do/presentation/persuasive-e-commerce.

Recent posts
Magento Masters: Mentor 2019
Magento Masters: Mentor 2019

Today it was announced that I was selected as a Magento Master for 2019 in the Mentor category!

Podcast: Conversie piramide, Foggs gedragsmodel en personaliseren
Podcast: Conversie piramide, Foggs gedragsmodel en personaliseren

In deze 4e aflevering praat ik met Martin van Kranenburg over de conversie piramide, de ultieme formule voor conversie optimalisatie, personaliseren en de tool die hij aan het ontwikkelen is die het werk van CRO specialisten weer een stukje makkelijker moet maken.