Presentation: Online Persuasion

Written by Guido Jansen in
June 2011

I present about Online Persuasion regularly, and here you can find my presentation slides. Other resources (like books, other websites, video's etc.) can also be found at https://www.gui.do/presentation/persuasive-e-commerce. I've given this presentation in short 30-minute form to 3-hour workshops on several e-commerce events in The Netherlands, Germany, France, Poland, Romania, Brazil, Spain and the USA. Although the presentation below without my explanation might leave some open questions here and there, I think it's worthwhile clicking through it if you're interested in the topic. Just place a comment if you need more info or have some feedback. A video version from Meet Magento Germany is also included at https://www.gui.do/presentation/persuasive-e-commerce.

Recent posts
Centralized versus Decentralized CRO
Centralized versus Decentralized CRO

In this episode I talk with Andrea Corvi, Experimentation Manager at iTech Media. iTech is a company that works for a host of clients all owned by the same mother company so they sort of function as an inhouse agency for different inhouse clients. Today we talk about working with a centralized versus a decentralized CRO model. (oorspronkelijk gepubliceerd op https://www.cro.cafe/)

Persuasion software tool gebaseerd op AI
Persuasion software tool gebaseerd op AI

Tjerk van der Veen is een data gedreven Freelance Ecommerce Manager voor Digitale Transformatie en werkt nu zo’n 15 jaar voor A merken en MKB in met name telecom, travel automotive en ecommerce. We gaan het vandaag hebben over het automatiseren van je persuasion door middel van AI. Ik ben benieuwd! (oorspronkelijk gepubliceerd op https://www.cro.cafe/)