Product series

Written by Guido Jansen in
November 2010


The more items we have, the more eager we are to complete the series. 


People like to collect and complete the set. Incomplete puzzles or images are a nag to our brain. Can you divide your product range into several (logical) groupings that people can 'collect'? Or you can show them together to suggest the items being in a set to stimulate people to buy them all. You can show sets on your webshop, or e-mail people that already bought item A an B that they really should buy item C to complete the set!

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