Recurring events

Written by Guido Jansen in
August 2010

Theory:

Periodic events create a sense of belonging, anticipation and sustained interest. 

Application:

Do you give users a reason to return to you website? Do you let them know about returning events that are of interest to them and that they can look forward to? Think about periodic discounts, workshops or new products or updates. Some e-commerce sites like ibood.com utilize this principle to the extreme by offering one new product every day.

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