Written by Guido Jansen in
September 2010


We need triggers as reminders and to motivate us to take action.


Be where the people are and remind them of you, your company and/or your products or services. This can be on social networks, through advertising, newsletters, IM, SMS etc. People need to be reminded that your there and that you have a great product/service waiting for them. Don't be obnoxious, just gentle reminders.

Recent posts
First episode of CRO.CAFÉ is live!
First episode of CRO.CAFÉ is live!

As announced in November I would be starting a new (Dutch) podcast series this year about CRO. Today the first episode launched!

CRO.CAFÉ Episode 0 (Teaser)
CRO.CAFÉ Episode 0 (Teaser)

In 2019 I will start a new Dutch podcast series about CRO (Conversion Rate Optimization). I want to get a better insight into the Dutch CRO field, get an idea of how everyone is working, what the struggles are and use this platform to exchange knowledge and experience. I'll be interviewing people working in/with CRO at agencies, tool vendors, merchants and other end-users.