Reminders

Theory:

We need triggers as reminders and to motivate us to take action.

Application:

Be where the people are and remind them of you, your company and/or your products or services. This can be on social networks, through advertising, newsletters, IM, SMS etc. People need to be reminded that your there and that you have a great product/service waiting for them. Don't be obnoxious, just gentle reminders.