Scarcity

September 2010

Theory:

Increase the (perceived) scarcity of something and it's value will rise.

Application:

Can you make your products look more scarce? People don't like missing a good deal or product and you can give them an extra push by making a product look scarce. Prevent people from holding of any longer from buying from you. For example, you could show a discount-countdown-timer or a 'almost out of stock' notification on your products.

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