Scarcity

September 2010

Theory:

Increase the (perceived) scarcity of something and it's value will rise.

Application:

Can you make your products look more scarce? People don't like missing a good deal or product and you can give them an extra push by making a product look scarce. Prevent people from holding of any longer from buying from you. For example, you could show a discount-countdown-timer or a 'almost out of stock' notification on your products.

Recent posts

Recording: Creating An Optimization Culture

At Meet Magento UK last July I shared my ideas on how to create an optimization culture at you company, today the organisation released the video recording of my session so here you go!

View post

Magento Association Mission Statement & Culture Statement

The last couple of weeks the Magento Association Task Force has been working on the Mission and Culture statement for the new Magento Association. Today at Magento Live Europe in Barcelona, Mark Lavelle - Senior Vice President of Magento - announced this on stage.

View post