Scarcity

Written by Guido Jansen in
September 2010

Theory:

Increase the (perceived) scarcity of something and it's value will rise. 

Application:

Can you make your products look more scarce? People don't like missing a good deal or product and you can give them an extra push by making a product look scarce. Prevent people from holding of any longer from buying from you. For example, you could show a discount-countdown-timer or a 'almost out of stock' notification on your products.

Recent posts
Often Confused Commerce Terms
 Often Confused Commerce Terms

Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.

Optimization hierarchy of evidence
Optimization hierarchy of evidence

A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.