Social Proof

Written by Guido Jansen in
September 2010

Theory:

Showing how other are using your product proves it's added value. 

Application:

When you show reviews, ratings, testimonials or other forms of feedback from other customers, you give potential buyers proof that the product is being used and valued. It reassures that they're not alone and making the right decision.

Recent posts
Announcing a new Magento community project
Announcing a new Magento community project

I would like to share a new project with you. I’ve had this idea for over 5 years now and I’ve finally been able to make it a reality in the last couple of weeks.

Can you afford not to know? Can you afford to be wrong?
Can you afford not to know? Can you afford to be wrong?

In rapid changing online environments, continues business experimentation is a great way of constantly learning what works and what doesn’t. But then the question might arise: how far do you go? What do you test? And is it sometimes ok NOT to test something?