Social Proof

Written by Guido Jansen in
September 2010

Theory:

Showing how other are using your product proves it's added value. 

Application:

When you show reviews, ratings, testimonials or other forms of feedback from other customers, you give potential buyers proof that the product is being used and valued. It reassures that they're not alone and making the right decision.

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First episode of CRO.CAFÉ is live!
First episode of CRO.CAFÉ is live!

As announced in November I would be starting a new (Dutch) podcast series this year about CRO. Today the first episode launched!

CRO.CAFÉ Episode 0 (Teaser)
CRO.CAFÉ Episode 0 (Teaser)

In 2019 I will start a new Dutch podcast series about CRO (Conversion Rate Optimization). I want to get a better insight into the Dutch CRO field, get an idea of how everyone is working, what the struggles are and use this platform to exchange knowledge and experience. I'll be interviewing people working in/with CRO at agencies, tool vendors, merchants and other end-users.