Social Status

Written by Guido Jansen in
August 2010

Theory:

Whatever we do, we continually assess how our actions either enhance or diminish our social position.

Application:

  1. You can use statistics to let people privately know how they are doing compared to other customers in your shop. You could present them with well-known 'people who bought this also bought...' functionality so people can compare their behavior with others.
  2. You can also create a public form to let customers 'show off' their status to others. You can show the number of products bought, reviews entered or points collected. Take care to only measure those thing that are linked to desired behaviors.
Recent posts
Often Confused Commerce Terms
 Often Confused Commerce Terms

Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.

Optimization hierarchy of evidence
Optimization hierarchy of evidence

A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.