Social Status

Written by Guido Jansen in
August 2010

Theory:

Whatever we do, we continually assess how our actions either enhance or diminish our social position.

Application:

  1. You can use statistics to let people privately know how they are doing compared to other customers in your shop. You could present them with well-known 'people who bought this also bought...' functionality so people can compare their behavior with others.
  2. You can also create a public form to let customers 'show off' their status to others. You can show the number of products bought, reviews entered or points collected. Take care to only measure those thing that are linked to desired behaviors.
Recent posts
Gastnerd in Met Nerds Om Tafel
Gastnerd in Met Nerds Om Tafel

Deze week was ik gastnerd bij @metnerdsomtafel! We spraken o.a. over experimenteren, Magento, communities en... Zwelgje... ūü§Ē

Verse optimalisatie cases met de #1 docent van Beeckestijn!
Verse optimalisatie cases met de #1 docent van Beeckestijn!

Geeft colleges rondom conversie en behavior design op business schools (Beeckestijn en NIMA) (originally published on https://www.cro.cafe/)