Status Quo

Written by Guido Jansen in
October 2010

Theory:

We prefer a status quo.

Application:

We don't like to change our behavior unless the incentive to do so is compelling enough. If the expected gain is too small or uncertain, we like to keep doing thing as we always did. Keep this in mind when writing or talking about the gains people will get from your product or service: make it a little extra convincing.

Recent posts
Recording: Creating An Optimization Culture
Recording: Creating An Optimization Culture

At Meet Magento UK last July I shared my ideas on how to create an optimization culture at you company, today the organisation released the video recording of my session so here you go!

Magento Association Mission Statement & Culture Statement
Magento Association Mission Statement & Culture Statement

The last couple of weeks the Magento Association Task Force has been working on the Mission and Culture statement for the new Magento Association. Today at Magento Live Europe in Barcelona, Mark Lavelle - Senior Vice President of Magento - announced this on stage.