Status Quo


Status Quo

Written by X Jansen,
October 2010
Written by a human, not by AI


We prefer a status quo.


We don't like to change our behavior unless the incentive to do so is compelling enough. If the expected gain is too small or uncertain, we like to keep doing thing as we always did. Keep this in mind when writing or talking about the gains people will get from your product or service: make it a little extra convincing.

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