Visualisation

Written by Guido Jansen in
October 2010

Theory:

Vision is the most important sense and most direct way to perception through a computer screen. 

Application:

Let your customers see your products! Use (professional) images that make your products look at their best. Or even better: use video! It's the best way to stimulate the brain and evoke an emotional response. Use images to replace or reinforce text or to make literal of suggestive associations. Even if you don't have physical products, you can show screenshots or a video about using the product.

Recent posts
Optimization hierarchy of evidence
Optimization hierarchy of evidence

A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.

[EN] Datascience can do what?
[EN] Datascience can do what?

This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) en Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that. Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands. (oorspronkelijk gepubliceerd op https://www.cro.cafe/)