How do you get to the best converting layout of your website? In this case study, Guido will show you how his team at Euroflorist is structured and he will talk about how his team is preparing for the next steps in optimizing their B2C e-commerce platform through Artificial Intelligence systems. Will AI be more efficient and can it replace the regular A/B testing process? This new AI approach is a revolution in the conversion world, with a ground breaking promise all experts are looking out for. Let’s see how it’s being used in practice!