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Although I've been blogging in English for quite some years now, today one year ago I switched my website from being local (guidojansen.nl since 2001) to global (gxjansen.com). It feels much more logical to have a .com instead of a .nl when you blog for an international audience right?
Note: in December 2017, the website was moved to gui.do
I had no idea up-front if this would indeed broaden my audience but when I look at my Google Analytics stats I think that the switch was a great success!
Improved statistics
Before this year 39% of my visitors came from outside of The Netherlands, but last year, this increased to 83%! And not only did the ratio change, also traffic in general increased by 470%! It's also great to see a larger percentage of returning visitors, lower bounce rates, more pages are being visited with every visit and doubled time-on-site.
For me enough reasons to believe it was a good choice to switch to a .com domain and to continue adding even more awesome blogposts! :)
Some other stats for those who're interested:
Around 5% of my visitors uses a mobile device (and uses the mobile-optimized version of my website). Most popular browsers are Firefox (48%) and Chrome (28%), the most popular OS is Windows (65%) followed by Mac (21%).
Biggest traffic sources:
The most popular posts for this year:
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.
![[EN] Datascience can do what?](https://uploads-ssl.webflow.com/5a2472d2a1816d000132b7f0/5f1a7dc3430b382d65727596_full_1595272486-artwork.jpeg)
This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) en Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that. Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands. (oorspronkelijk gepubliceerd op https://www.cro.cafe/)
