One year .com in retrospect


One year .com in retrospect

Written by X Jansen,
July 2011
Written by a human, not by AI

Although I've been blogging in English for quite some years now, today one year ago I switched my website from being local ( since 2001) to global ( It feels much more logical to have a .com instead of a .nl when you blog for an international audience right?

Note: in December 2017, the website was moved to

I had no idea up-front if this would indeed broaden my audience but when I look at my Google Analytics stats I think that the switch was a great success!

Improved statistics

Before this year 39% of my visitors came from outside of The Netherlands, but last year, this increased to 83%! And not only did the ratio change, also traffic in general increased by 470%! It's also great to see a larger percentage of returning visitors, lower bounce rates, more pages are being visited with every visit and doubled time-on-site.

For me enough reasons to believe it was a good choice to switch to a .com domain and to continue adding even more awesome blogposts! :)

Some other stats for those who're interested:

Around 5% of my visitors uses a mobile device (and uses the mobile-optimized version of my website). Most popular browsers are Firefox (48%) and Chrome (28%), the most popular OS is Windows (65%) followed by Mac (21%).

Biggest traffic sources:

  1. Google (organic)
  2. Direct
  4. RSS feeds
  5. Twitter

The most popular posts for this year:

  1. 101 ways to speed up your Magento e-commerce website
  2. Want a Quora invite?
  3. Magento Master E-course
  4. The Psychology of E-commerce
  5. Update: 101 ways to optimize Magento for speed

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